According to the latest survey by the Mobile Time website in partnership with Opinion Box, WhatsApp is the application that Brazilians most open during the day. Not only that. The survey also found that it is the app we spend the most time with throughout the day. And it's relatively simple to understand that. “Zap” does a good job of quickly exchanging messages, it doesn't require a lot of internet bandwidth, calls, makes video calls and is very intuitive, therefore being highly democratic for different social classes and age groups. It's the perfect recipe for winning over millions of users who want to know how a family member is doing, confirm a happy hour with friends or to get in touch with a company, which uses the WhatsApp Business version.
To give you an idea, data collected by Twilio reveals that at least 90% of consumers want to talk to companies via messages. These behaviors (frequent use of WhatsApp and the desire to chat with brands via message) point to a conversational marketing path, in which the potential customer requests information about products and services.
WhatsApp Business alone is not enough for conversational marketing
However, only WhatsApp Business is not enough to provide a good experience for this potential customer. In addition to making the service channel available, it is necessary for the brand to adapt to the platform's operating logic, that is, responding in a few minutes, in an objective, efficient manner and showing, in fact, empathy with the pain of that consumer, who is looking for a solution to his problem.
By providing quality service via WhasApp, the performance of your conversational marketing will certainly be improved and with much more chances of customer conversion, putting your brand ahead of competitors who opt for the exclusive use of more traditional service channels or who simply do not have such good efficiency of exchanging messages through the app.
In addition, it is essential that the company abuse other means to promote WhatsApp, showing a willingness to talk and respond promptly, such as the Instagram biography, the Facebook page, at the end of each social media publication, on the website by a floating button, in addition to all of the brand's offline material, such as flyers and billboards.
You still don't know how to sell via WhatsApp? So come and understand the benefits for your business and check out some tips!
The WhatsApp application, according to data released by Facebook, is the third most used social network in the world and has about 2 billion active users. At the same time that its adherence increased among people, the network also became one of the main sales tools.
Brazil has 108.4 million active users. Of these, 5 million accounts are WhatsApp Business. Therefore, 95% of people use the social network on a daily basis, and 80% of companies are already familiar with this platform.
Because it is known as an application for easy communication between people, companies began to join WhatsApp to communicate in a more personal way with customers. Message exchanges are instantaneous and the seller makes himself available to the customer to clarify all doubts, make voice or video calls and even make negotiations.
Sell via WhatsApp: B2B and B2C
It's important to keep in mind that there are different types of consumers and each one demands a different approach. After all, we are talking about different personas. The strategy used for B2B will not be the same for B2C.
In case of B2B, the target audience is companies. For these consumers, sales are segmented, focused on customer desires and needs. Therefore, they like lasting solutions and, to close the deal, it is necessary to show the entire structure that your company offers to serve them for a long period of time.
already the B2C it is a sale made in direct contact with the individual and your company's strategy must be focused on interaction with the consumer. As this customer's profile is constantly changing and varies by product quality and price, choosing to personalize the service and sending campaigns and discounts makes it easier for them to be attracted.
This is the best solution for not mixing the personal with the professional, as it is a platform specially designed for small, medium or large companies.
WhatsApp Business facilitates communication by offering pre-made messaging features activated by a command; generates an important amount of data, which can be metriced and used in commercial management, such as the speed of the first contact, average response time, volume of calls per day, among other benefits that are worth exploring.
2 – Use broadcast lists
They were created to further facilitate communication with the target audience of companies. At the same time, using this feature avoids the creation of WhatsApp groups, which are often uncomfortable for people.
Treating customers individually, making room for clearer and more direct communication, is the best option!
3 – Create automatic messages
To make communication with your customers more practical, you can register 3 different types of messages to be sent automatically.
Greeting message: to welcome the customer.
Absent message: used when you are not available to assist your customer.
Quick Replies: By selecting the messages you receive the most from customers, you can create automatic messages. Thus, it is possible to solve problems and answer questions instantly.
4 – Use a professional number
The number used in the WhatsApp Business tool must be for professional use only, as it conveys a good attitude to customers and helps them to have control over their work hours.
5 – Share important information via WhatsApp status
Using this feature to disseminate outstanding information to your network of contacts can be extremely beneficial. In addition, as it is only available for 24 hours, it is interesting to use it to publish limited promotions.
The link is a more attractive and easy way for people to get in touch with your company, as it is a quick and practical resource. Instead of typing the numbers, entering through the link avoids typing errors and makes the customer fall directly into the conversation.
7 – Send promotions and discounts to prospects
In addition to offering relevant content related to your products and/or services to your customer, sending promotions and discounts is also a good alternative to attract their attention!
8 – Apply the sales funnel
Creating a schedule and organizing yourself to send different messages to customers who are at different stages is essential to approach each one in the most appropriate way.
Creating transmission lists according to each product category that your company works with is also beneficial for approaching the target audience.
9 – Follow the script on how to sell via WhatsApp
Introduce yourself, understand the customer and set up a meeting. These are the 3 essential steps of the sales process. Furthermore, one cannot forget that even after the sale, contact must be maintained!
10 – Train the team for the new channel
By message, care must be taken with the tone and clarity of information. Mechanizing the service is not the best option, after all, it removes direct contact with the customer and makes communication difficult. It is important to teach and accustom the team to this new format for approaching and conducting negotiations.
WhatsApp launched this Tuesday – November 10th – a new buy button for business accounts, available worldwide. The main objective of the functionality is to improve communication between customers and companies, facilitating access to the catalog of available items. The novelty will be made through an update on WhatsApp Business accounts, where consumers will be able to interact with companies when purchasing a product.
According to representatives of the application, the resource will help people to find a company's catalog and know what services and products it offers, in addition to starting a conversation about the item of interest with just one touch, which was previously only possible accessing the brand profile.
WhatsApp: shopping button
The new purchase button will be available where the voice call option was, that is, in the upper right corner next to the add contact and options buttons. The role will be represented by an icon that resembles a storefront.
This is yet another application initiative to make the platform a business option and not just a communication option. Recently, WhatsApp brought the option for users to complete purchases directly in conversations, in addition to expanding the ways in which people can check out the products available.
According to the company, more than 175 million people exchange messages daily through WhatsApp Business, and more than 40 million access a business catalog every month, with more than 13 million in Brazil alone.
In addition, a recent Accenture survey showed that 83% of Brazilian adults are more willing to buy from companies that use messaging applications than from companies that do not have this type of tool.
This week WhatsApp announced a novelty that surprised its millions of Brazilian users. This is because the country will be the first to test an update that allows bank transfers and payments to merchants and service providers. Check out our today's content to learn more about the WhatsApp payment function.
Called Facebook Pay, the function intends to make free transactions between individuals. However, in the case of entrepreneurs using WhatsApp Business, there will be a flat fee of 3,99% per transaction. In addition, the platform also reported that companies interested in receiving their payments through the app must have a Cielo account, both credit and debit. With this registration, it will also be possible to make a refund and request technical support.
WhatsApp payment aims to help entrepreneurs adapt to the digital economy
Much of Brazil's economy is due to the initiatives of millions of micro and small businesses. After all, they employ the majority of Brazilians and offer countless practicalities for our daily lives. Based on this scenario, the platform's director of operations said, through a note, that the novelty should help entrepreneurs adapt to the digital economy, in addition to supporting growth and financial recovery.
On the other side of the coin, there is also the consumer who will be much more practical to settle their payments, since they will have everything on a single platform, just register their own debit card in the application, create a numerical password of six digits and inform name and CPF.
The function, which should also reach other platforms, such as Facebook itself, should start working on WhatsApp in the coming weeks. With that, we just need to follow how the implementation will be and the real pros and cons of this update, which has a lot to offer.
Unlike some areas that take years and years to consolidate trends, digital marketing is one of those areas where you must always be aware of technological innovations. Otherwise, brands are easily left behind and become less competitive. That's why we've listed some of the media and platforms your brand should pay more attention to in 2020, to follow Digital Marketing trends.
Currently being one of the social networks with the highest retention in Brazil, Instagram is a platform that has a very interesting proposal for approaching the public, thus having great potential to attract new customers and pass on the brand's values through content on a daily basis. In addition, Google Ads and other resources are expected to migrate to Instagram advertising, thus leaving the platform's terrain even more fertile for content marketing.
More real social networks
Until a few years ago, it was very common for brands to be concerned with building millimetrically impeccable feeds. However, what agencies have observed is that the public interacts better with publications that are closer to ordinary people, that is, without corporatism or the use of super elaborate layouts. Thus, a trend that can be observed in this year of Digital Marketing is the growth of posts with relaxed content in real time, thus resulting in greater public identification with the brand.
More interaction on your social networks
Taking advantage of this hook of strengthening the relationship with the public, also use social media publications to invite your followers to comment, so the brand can be more successful on social media and reach more people in an organic way, that is, without sponsorship Ads. If on Facebook you can make posts to generate comments and the most diverse reactions, on Instagram, encourage people to save your posts.
However, don't forget the Stories, in this tool, users can react to your content, whether it's more relaxed or serious.
whatsapp business
Last week we published an article talking about how to use WhatsApp Business. One of the cited advantages of this media is that it can reach a large number of people, as it is one of the platforms with the most active users in Brazil. Therefore, it is essential to take advantage of this application to list your products or services and communicate directly with customers.
Before starting to invest content on LinkedIn, you need to know whether or not your audience uses the platform. Being more recommended for B2B, corporate and HR professionals, a feature that is worth noting in the coming months is the possibility of live that the platform is developing. Thus, it will be possible to produce dense content in a much more dynamic and efficient way.
Follow Alliance Comunicação on LinkedIn, Click here!
From Google to social networks
Still talking about social networks, in 2020 a feature should arrive that will liven up social media. This is because it is planned to incorporate content generated on social networks into Google results. That is, posts made on platforms such as Facebook and Instagram can reach an audience beyond their respective users and thus enhance the ranking of brands that already have a history of producing content on blogs, for example.
More media for blogs
Blogs are one of the main tools of content marketing. However, in addition to helping the site's organic ranking in the medium and long term, this content tends to gain a new prop, audio text. The resource also has the advantage of democratizing the material, as people who are deaf or have other limitations will have efficient access to what is being discussed.
Podcasts are also among the trends in Digital Marketing
Continuing with the audio subject, it is impossible not to talk about the phenomenon of podcasts. According to a Spotify survey carried out at the end of 2019, consumption of this content model has grown by 21% per month since January 2018.
One of the main advantages of this medium is that it can be consumed by the public during working hours, at the gym or performing another mechanical task. In this way, the podcast can capture other groups and, consequently, gain new customers who share their ideas.
data protection
The General Data Protection Law should come into force this year. With that in mind, this is a key moment to talk to customers about the use of their data. The idea is for companies to transparently inform their customers about what will be done with the information provided and leave the unsubscribe option always open.
2020 Olympics in Japan
Nowadays, in addition to being a big event, sporting events are the time to see different ideas in action. With that, it's pretty cool that brands keep an eye on the trends of the Olympics in Japan, which should launch trends in digital arts, automation and everything else that can be used as a digital marketing strategy.
This Wednesday (12), WhatsApp announced that it reached the mark of 2 billion users worldwide. However, the platform's high volume of membership is not just an international phenomenon. In 2018, the Folha de S.Paulo released a number indicating that Brazil had at least 120 million active users. Based on this reality, which has changed the way of communicating in recent years, many companies have seen the application as an opportunity to better communicate with the public. Although it was launched two years ago in Brazil, many still wonder how to use WhatsApp Business and what are its advantages. Check out our content today and understand.
Just like the conventional version of the application, when opening WhatsApp Business for the first time it will be necessary to inform the mobile number
that you want to use to manage the new profile. With this, the user can easily choose a separate chip, to make the complete separation of the personal account from the professional one.
After that, it is necessary configure the information for this new profile, which includes the name of the business that will appear to customers and the selection of the category it belongs to (automotive, entertainment, beauty, spa and salon, among others). Thus, WhatsApp Business will be ready to be used.
How to use WhatsApp Business? Platform offers more refined functions
When entering the menu Company adjustments, the user can find functions that help even more, such as the possibility of creating a product catalog with description, price and image. Already in the option Hang tags, it is possible to manage the status of each customer, using markers such as “order completed” or “payment pending”.
Another very useful option is generating a short WhatsApp Business URL to place on your website. When clicking on it, the customer is automatically directed to the platform's conversation window, thus not needing to add the company's contact number on the cell phone to then make contact.
More improved response time
As an important customer service tool (SAC), it is essential to respond within a reasonable time, so that the customer does not feel ignored. In this way, the professional profile can standardize a greeting or absence message, which can be sent even outside office hours.
In addition, there is also the option to formulate quick responses, which can be sent through simple shortcuts on the screen. Thus, it is possible to answer in a very practical way the price of a service or inform the opening hours of the establishment, for example.
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
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Accessibility Statement
alliancecomunicacao.com.br
November 17, 2024
compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website's UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website's HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you've found a malfunction or have ideas for improvement, we'll be happy to hear from you. You can reach out to the website's operators by using the following email
Screen reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Various Internet Applications) technique, alongside different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website's functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here's how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen reader optimization: we run a background process that learns the website's components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogs (popups), and others. Additionally, the background process scans all of the website's images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website's HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key. Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allowing the focus to drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Engine-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we use a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continuously improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advances. For any assistance, please reach out to
