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According to research, WhatsApp and Instagram lead the number of downloads on Brazilian smartphones

According to the Usage of Apps in Brazil survey, published by Panorama Mobile Time/OpinionBox, 59% of Brazilian cell phones have WhatsApp downloaded. Thus, together with Instagram, they are the most installed applications on smartphones in the country.

The survey also states that WhatsApp is the most open application during the day, while Instagram is the champion in terms of time of use, in which 36% of respondents said they spent more time on the social network than on any other app.

WhatsApp and Instagram: Top 3 favorite apps in Brazil belong to Meta

WhatsApp e Instagram

In addition to the predilection for WhatsApp and Instagram, another Meta app closes the top 3 of the most loved apps by Brazilians, Facebook. According to the survey, it is present on the home screen of 39% smartphones in the country.

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TikTok on the rise

The survey also revealed that TikTok is experiencing high growth, occupying privileged positions in several analyzed scenarios. Namely, the app ranks tenth in the ranking of the most common apps on home screens, in addition to receiving a significant portion of Brazilians' daily time (3%).

Therefore, surprisingly, the Chinese social network is already installed in 41% of smartphones, surpassing platforms such as Twitter (33%) and LinkedIn (31%). This data shows that TikTok is a platform in strong growth and that it is gaining more and more space in the lives of Brazilians.

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Check out other findings from the Panorama Mobile Time/OpinionBox survey

Among other data collected by the study, we can mention:

– Messenger had the biggest loss of share on the home screen of smartphones among all monitored apps, with a decrease of 7 percentage points in one year;


– Half of respondents said that if they could install a single app on their smartphone, they would install WhatsApp. Next comes Instagram (15%), YouTube and Facebook with, respectively, 5% and 3%.

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Alliance Comunicação is part of the UN Global Compact, the world's largest corporate sustainability initiative

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  1. The Evolution of Marketing 1.0 to 5.0
  2. Technology for humanity
  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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