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Renaissance Theater Success Story: How they grew 186% followers, 640% reach, 590% engagement, and 3,649% comments organically on Instagram

case de sucesso

The essence of social media is interaction between users. With that, more important than publishing is practicing the exchange and creating a dialogue relationship with those who are following us. The Renaissance Theater case has a lot to do with this and is directly related to the numbers we saw last year: 186% growth in the number of followers; in range 640%; in engagement 590% and; in comments 3649%. All organically.

Teatro Renaissance – known in São Paulo for its tradition

Teatro Renaissance was born in the late 1990s and, since its inception, its directors have contemplated the most varied scenic forms, with different shows, languages, proposals and approaches to human relations. The illustrious names of Bibi Ferreira, Elza Soares, Pedro Paulo Rangel, Cristiane Torloni, Marisa Orth and Juca de Oliveira are among those that are part of its history.

In addition to its privileged location, on Eixo da Paulista, Teatro Renaissance has a large loyal audience, which has a very close and assiduous relationship with the space. For many, it is a recurring meeting point on weekends.

Relationship between Instagram and Teatro Renaissance

Unlike many brands that didn't hesitate to migrate to Instagram, when the social network gained popularity, Renaissance only arrived on the platform in 2020 and in a pandemic context. That is, with the brand unfamiliar with the possibilities that social media can offer.

With that, we devised strategies that not only diversify the contents and explore other publication formats, but also that make a humanized communication of its values and keep the history of the theater alive, remembering and doing justice to the shows that have already been there and could not be recorded on the network when they happened.

Organic 100% results on Instagram

As a result, Teatro Renaissance was able to reach many new people in an organic way, without any advertisements, and awaken reactions and comments, often related to a memory of a moment they lived there, to the emotions they felt when watching a play.

From this, it became possible to evolve more and more organic performance metrics to the point that theater directors feel comfortable in forgoing investments in the media.

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Understand the importance of social media to leverage the possibilities of your brand with a focus on B2B

mídias sociais

Far beyond communication tools, social media can also act as great strategic differentials to boost business, propagate ideas, sell products/services and a multitude of possibilities. In the case of companies that provide services to other companies, there are specific strategies for planning to use networks as an extension of the business, which we call B2B (business to business) marketing.

Read too: LinkedIn for companies: check out good organic practices that will help your page

Given the importance of understanding who the final consumer of your product and/or service is, B2B marketing can also be a great support tool in correctly conducting dissemination, reaching potential future customers with content, brand visibility and strengthening the relationship. commercial. Before choosing a company over others, numerous topics are considered by managers, therefore, being present on social media where your customers will find it easy to find information about your company and your services/products, can bring an even greater range of business possibilities.

mídias sociais

Contrary to what some might imagine, the digital environment and social networks are not only for companies and businesses that have been established for many years in the market, but for all companies and entrepreneurs, since they can benefit all of them as long as there is a good strategic planning for its best use. Check out the main platforms that can help your business:

Facebook: is one of the networks with the largest number of users in the world and provides a series of resources for publications, whether organic or paid, which allows the selection of content for different purposes, such as company disclosure, creation of content with technical tips about the particularities of the segment, promoting events and launching products or even communicating with customers.

Instagram: Instagram is a platform that is constantly growing and adapting. What once seemed more personal and fun is now a great tool for business expansion. Because it is a very dynamic social media, it contributes to closer relations with the client and the important players in the market. This is because, like Facebook, it offers several tools and possibilities for use, which include live broadcasts, interactive video content, dynamic tags and locations, and the use of hashtags to disseminate content.

Read too: Video content reached 99% of the Brazilian population in 2022, research points out

LinkedIn: is a social network focused on business and the professional environment, which already guarantees it several interesting topics to be addressed. Every day it is used more to create a connection between the company, professionals and players in the segment.

Furthermore, there are several other social networks available that can be included in your company's digital planning, but as mentioned earlier, understanding who your audience is and what you want from them is essential for this. B2B marketing is not just about releasing content randomly in all possible spaces, but understanding how each of those spaces can boost your business.

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News

According to research, WhatsApp and Instagram lead the number of downloads on Brazilian smartphones

WhatsApp e Instagram

According to the Usage of Apps in Brazil survey, published by Panorama Mobile Time/OpinionBox, 59% of Brazilian cell phones have WhatsApp downloaded. Thus, together with Instagram, they are the most installed applications on smartphones in the country.

The survey also states that WhatsApp is the most open application during the day, while Instagram is the champion in terms of time of use, in which 36% of respondents said they spent more time on the social network than on any other app.

WhatsApp and Instagram: Top 3 favorite apps in Brazil belong to Meta

WhatsApp e Instagram

In addition to the predilection for WhatsApp and Instagram, another Meta app closes the top 3 of the most loved apps by Brazilians, Facebook. According to the survey, it is present on the home screen of 39% smartphones in the country.

Read too: Get to know some digital accessibility tools and expand the inclusion of your brand

TikTok on the rise

The survey also revealed that TikTok is experiencing high growth, occupying privileged positions in several analyzed scenarios. Namely, the app ranks tenth in the ranking of the most common apps on home screens, in addition to receiving a significant portion of Brazilians' daily time (3%).

Therefore, surprisingly, the Chinese social network is already installed in 41% of smartphones, surpassing platforms such as Twitter (33%) and LinkedIn (31%). This data shows that TikTok is a platform in strong growth and that it is gaining more and more space in the lives of Brazilians.

Read too: Traditional Analytics Retires July 1st: See How Google Analytics 4 Can Help Your Business

Check out other findings from the Panorama Mobile Time/OpinionBox survey

Among other data collected by the study, we can mention:

– Messenger had the biggest loss of share on the home screen of smartphones among all monitored apps, with a decrease of 7 percentage points in one year;


– Half of respondents said that if they could install a single app on their smartphone, they would install WhatsApp. Next comes Instagram (15%), YouTube and Facebook with, respectively, 5% and 3%.

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News

Reels is the preferred format for creators on Instagram, says report

reels formato preferido creators

According to the latest edition of the 360º Social Media report (#MS360FAAP), carried out by the Center for Digital Media Innovation at FAAP University Center (NiMD-FAAP), in partnership with Emplifi, the format of Reels is preferred by creators. 

The survey found that creators find it easier to produce videos compared to brands. Thus, the algorithm better delivers the format created by the creators. 

Meanwhile, brands prefer to use more photos. According to the study, 40.2% of marketing posts are in static image, while Reels follows with 32.1% and the carousel with 25.7%. 

Read too: LinkedIn for companies: check out good organic practices that will help your page

When analyzing the percentage of posts by creators, we see an inversion. Reels are the most used, as already mentioned, with 43.2%, followed by the carousel with 29.1% and lastly with the photos, with 27.7%. 

It is noteworthy that the study is conducted quarterly. Therefore, all analyzes were carried out based on the first quarter of 2023. Therefore, according to the Meta platform, among the most used hashtags at the beginning of the year are #carnaval, #carnaval2023, #diadamulher and #diadasmulher. 

Read too: Expo Favela Innovation 2023: check out how the event went

Scenario on Facebook is a drop in interactions with influencers 

reels formato preferido creators

The report also did an analysis on Facebook, which showed a drop in interactions on influencers' posts in the first quarter of the year. In this way, while in the last third of last year, the average of interactions in paid posts was 938, this year, it dropped to 569. 

However, there was a slight improvement in organic content, going from 236 to 247 in this quarter. Thus, according to experts, there is a factor that can explain the event, the decrease in funds for the period.  

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Connect your company: find out which social networks are most used in Brazil in 2020

redes sociais mais utilizadas no Brasil

The year 2020 generated significant changes in the digital habits of people around the world. With the new coronavirus pandemic, the consumption of information by social media increased significantly and ended up generating changes in the ranking of social media most used in Brazil, according to the October 2020 report produced by We Are Social and Hootsuite.

Read too: Learn the main digital marketing trends for 2021

The most current data shows that Brazilians spend, on average, 3 hours and 31 minutes a day on social networks, and this has increased over the past year. In addition to the time spent on social networks having changed, another novelty, such as TikTok, has conquered people from all over the country. 

The 10 most used social networks in Brazil in 2020

At the Digital marketing, social networks are important channels to reach the target audience. And, in order to identify which audiences for a brand can be greater and make good use of it, it is necessary to know the most popular ones and those with the highest number of users. 

Below is the ranking of the 10 most used social networks in Brazil during the past year: 

Facebook

O Facebook returned to first place in Brazil in 2020, and continues to be the category platform most used by the world's population with more than 2.7 billion active accounts, 130 million of which are Brazilian. 

It is a comprehensive and versatile social network, which brings together many features in one place, from generating business, getting information to meeting people. That's why, for companies that invest in Inbound Marketing, it's practically impossible not to be on Facebook.

Whatsapp

O Whatsapp is the most popular instant messaging social network among Brazilians, with 120 million accounts. In addition to being a very simple tool for conversation, the app allows for more direct contact with the company. Through it, it is possible to advertise products, schedule services and even answer customer questions.

redes sociais mais utilizadas no Brasil

YouTube

In the previous edition of the ranking, the youtube had passed Facebook and become the most used social network in Brazil, being the main one for online videos today, with more than 2 billion active users and more than 1 billion hours of videos viewed daily. 

As the video format for sharing content is becoming more and more popular, YouTube is a great option for brands that want to distribute this type of content. 

Instagram

O Instagram was one of the first social networks exclusively accessible via cell phones. Although nowadays it is possible to view publications on a computer, their format continues to be aimed at mobile devices. According to the study carried out by We Are Social and for hootsuit, the platform is the fourth most used network in Brazil, with 95 million users. 

Therefore, having an Instagram account is an opportunity to disseminate content visually and humanize the brand, as Instagram is increasingly focused on providing purchases and sales within the platform itself through its new feature, the Instagram Shopping. 

facebook messenger

The app has some very interesting features for the company, such as bots and smart replies. With this, your business gains agility, professionalism and a higher level of satisfaction from the public and potential customers. In addition, the platform has a story function, which can be used to promote a product or service. Precisely because of its integration with Facebook, Messenger is estimated to have millions of Brazilian users. 

Read too: Find out what changes with the General Data Protection Act

LinkedIn

The largest social network aimed at professionals has become increasingly similar to other networks, such as Facebook, with the difference that the focus is on professional contacts. Another differential is the communities, which bring together those interested in a specific theme, profession or niche. 

In 2020, the crisis generated by the pandemic ended up leading many people to join Linkedin looking for a job. In this way, the social network grew and became the sixth most used in Brazil, with 46 million active users. 

pinterest

A brand does not need to create folders on pinterest only with own content. The use of this platform by your business can be through the selection of images that demonstrate the soul of the brand, that help in building it and can be a gateway for people to get to know the company. In addition, you can create sponsored pins that appear more prominently in users' feeds. 

The social network has tripled the number of users in Brazil in recent times, reaching 38 million. 

twitter

Twitter reached its peak in 2009 and since then it has been in decline. However, in 2020, the social network grew with people looking for faster news updates. If you consider only active users, there are 16.6 million Brazilian tweeters.

Nowadays, the social network is mainly used as a second screen, where users discuss and comment on what they are watching, posting comments on reality shows, news, football matches and other programs. 

TikTok

TikTok is today one of the most used apps in Brazil by celebrities, teenagers, comedians and companies, but the social network does not disclose the exact numbers of users. 

At the beginning of the year, there were 7 million Brazilian users, a number that has certainly grown. A recent report points out that TikTok earned another 6 million in October, when the app broke world records. However, in September, a study showed that 3.5 million Brazilians downloaded the application, reaching a total of 16.5 million.

snapchat

Snapchat was considered the symbol of post-modernity for its proposal of content that disappears in a few hours after publication. In Brazil, there are approximately 11 million users, placing the social network among the 10 most used in the country. 

Snapchat's audience is very specific, made up of hyperconnected young people. For companies, the application serves to engage users in events, for example, creating filters with images based on geolocation. 

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Instagram Shopping: discover the functions of the new feature of the social network

Social networks, especially Instagram, have always been places that served as inspiration for users on different subjects, ranging from fashion trends to travel and decoration. With that in mind, Instagram decided to unite the brands' need to sell with the consumer's desire to buy in a new feature that contributes to the shopping experience without leaving the platform: Instagram Shopping.

Read too: Learn the main digital marketing trends for 2021

Instagram Shopping is a tool designed to allow brands to create a virtual storefront within the social network, where followers can view and buy products without leaving the app. With it, it is possible for companies to tag their products in feed posts.

According to Instagram itself, the platform is a space accessed by 70% of fashion admirers to discover new products. Furthermore, 87% of users have already made purchases inspired by the content of an influencer.

What features are available on Instagram Shopping?

Stores

The main way to sell on Instagram Shopping is by creating an online store within the social network. For this, brands need to register the products that will be shown to their followers. Stores are accessible to users through a button on the brand profile or through the “Shop” tab.

store collections

Collections are a type of album that collect various products together, for example, collection of gift items, summer clothing collection, collection of home products, etc. There are two places where the buyer can find the collections, in the store tab or in the tabs area within the brand profile.

price tags

Price tags can be placed in feed posts or ads so that when the user sees the product in the image, he already knows the price. Furthermore, by clicking on the displayed price, the follower is directed to the product details page. 

Instagram Shopping

Product detail pages

When clicking on a product, Instagram Shopping offers a page with item details. There, it is possible to provide the user with a description of the product, available sizes and information on the exchange and shipping policy.

product launches

In this feature, the brand can create stories to announce upcoming releases. As with the countdown stickers, followers will be able to set reminders to be notified about the availability of the new product. In addition, by clicking on the launch sticker, you can see details of what will be sold.

live sales

On Instagram Shopping, it is possible to make a product available for purchase during a live. It will appear just below the comments already with a button to add the product to the cart.

Read too: How to create a relevant profile for your business on Instagram

What are the requirements to access Instagram Shopping?

To be able to sell through Instagram Shopping, you need to follow some rules of the social network: 

  • Your business needs to be on the list of markets supported by the tool;
  • Your Instagram account needs to be business or content creator;
  • Your business must have a product eligible for the platform;
  • The brand must comply with Facebook's Merchant Agreement and Commerce Policies;
  • The brand must have a website domain from which it intends to make sales.
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How to create a relevant profile for your business on Instagram

Como criar um Perfil relevante para sua empresa no Instagram

Currently, a company being present on social networks is essential for it to have relevance in the market. With so many options, such as Twitter, Facebook, Tik Tok and Linkedin, Instagram for businesses is gaining more and more space. In addition to providing a closer relationship with the public, having an Instagram account is a great way to publicize the brand, since the social network has more than 1 billion active users worldwide and has been showing rapid growth. 

Read too: Networks and social media: when to use each term?

How important is Instagram in a company's marketing strategy?

In addition to the main factor, which is the number of users present on the network, Instagram is different for business profiles, as it offers an account adapted for companies. In this way, it is possible to count on several metrics for online brand management and the ease of creating paid ads through Instagram for Business. 

Another important point is that digital marketing strategies are gaining strength in the market. After all, in Brazil alone, almost 80% of the population has access to the internet, thus enabling the digital medium to provide creative and personalized ways to promote the brand in a totally segmented way.  

Along with segmentation, it is also necessary to highlight that the network has frequent and engaged users. Therefore, the company's presence on the platform modernizes its image in the market, in addition to creating a relationship with customers, supported by important information and an attractive branding. 

Why should I create an Instagram Profile for my business?

There's no denying that with a well-executed and designed strategy, it's possible to get great deals through Instagram. In addition, Instagram for Business provides Instagram Insights, with metrics that help guide the construction of efficient strategies with consistency of data on audience profile and engagement. 

In addition, there are other benefits provided by the platform that will leave no doubt about the importance of a company's presence on Instagram.

1. focus on images

Images create an immediate emotional connection compared to text because they are so easily understood. Many platform users use Instagram to be entertained and inspired by the photos and videos posted. 

Companies that create attractive images instead of making the platform a catalog of products and services are those concerned with passing on the organization's values. It is this behavior that creates empathy, attracts more followers and adds value to the brand.

2. Interaction with Facebook

When publishing a new image on Instagram, it is possible to automatically share it on the company's Facebook page, just link the accounts. This helps publicize the publications and encourages Facebook followers to also follow the Instagram profile.

Among the many benefits of integrating Facebook with Instagram, there is also Facebook Studio. This is another tool made available by the network that allows the management, publication, monetization and metering of the contents of the two social networks. In addition, it also helps in taking advantage of the financial resources invested in the platform and provides new monetization opportunities.

3. tag products

For companies that have a business profile on Instagram, it is normal to receive direct messages asking for information and purchase prices. With that in mind, the platform brought the possibility of creating a virtual catalog, linked directly to the company's website, leading the follower to the purchase in a simple and quick way. 

To use this tool, it is necessary that the company has a business account, segmented by the area of activity and is linked to a Facebook page to make use of the Facebook Business Manager, where the catalog will be created.

Read too: How to use Facebook for your business

4. instagram ads

Instagram ads are a simple and effective way to reach more people, increasing brand awareness and helping to drive sales. 

By clicking on the “Promote” button within publications, you will have access to an assistant that will help you create an ad. With it, it is possible to segment the target audience to which the ad will be directed, determine a budget and choose the duration of the campaign. These ads are customizable and can be served in a variety of formats, such as photos, photo sequence carousels or videos, and videos only. Among the campaign models that the tool makes available, there are conversions, generation of clicks, app downloads and several other options.  

5. use of hashtags

Hashtags are a way of categorizing image content. They characterize the context of publications and help users interested in that content to reach your profile. 

It is essential to include hashtags in the captions of the images, as they help the public to identify with the photos or videos posted. In addition, they also increase the chances of new users discovering the brand, as the photo can be found in the explore tab when the hashtag is searched for.

6. Instagram Stories

Stories help bring more humanity to the brand, using less artificial and produced images. The custom of disclosing behind the scenes, the company's daily life and more personalized subjects brings more fluidity and personality to the account.

In business profiles, this is a great way to promote event, blog and promotional content. In addition, if the profile has more than 100,000 followers, it is possible to boost a publication and insert a link to take users directly to the brand's website. 

7. lives

This is an efficient way to hold workshops, interact with the public and even do product demonstrations. During the live, followers can send comments and questions to answer throughout the broadcast. In addition, through integration with Facebook, the live can be shared between the two platforms, reaching even more people. 

8. IGTV

IGTV is a new tool present on Instagram that came to facilitate the consumption of long-lasting videos. The main point of attention for entrepreneurs is that videos can be up to one hour long and have the possibility of being posted in high quality. In addition, it is available in the company's feed and can be accessed through the brand's business profile. 

As a result, IGTV has become an incredible way to produce in-depth, creative and relevant content to capture the maximum attention of the consumer and create engagement, since the platform allows comments, likes and shares of published videos. 

9. audience engagement

Engagement refers to how much followers interact with the content available on the profile. In the case of Instagram, in addition to the follower being able to interact through comments, likes, direct messages and polls in stories, it is also possible to share and save the most interesting publications. 

With so many interaction options, followers tend to be more engaged. If the brand focuses on maintaining a good response rate, with a level of engagement and monitoring, the reach and interaction with users can become even greater. This is due to the fact that Instagram can be used in different ways, since the platform allows you to gain customers, in addition to nurturing and educating them with the most diverse types of content, such as IGTV videos, targeted publications, stories and lives.

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Networks and Social Media: when to use each term?

Redes e Mídias Sociais quando usar cada termo

Currently, much is heard about the terms Social Networks and Media, as they have become important tools for social and business relationships. Therefore, confusion is common when trying to define them or understand that they are different things.

Read too: The importance of OHH media for companies

It may seem simple, but in order to have a greater campaign development and improve internet boosting techniques, it is important to understand what each of the terms are and how they work.

Social media

The term social network basically means creating a relationship with people sharing common values and goals, not being connected to the internet. The family, as well as the work environment, are examples of social relationships.

With the advancement of technology and its implementation in our daily lives, these connections began to form over the internet as well. A dating site or social network is where you can connect with other people or groups of individuals through a profile in order to share content.

In this way, interactions that used to be restricted to offline life, such as meetings in bars and restaurants, now also happen online. To do this, just access platforms such as Facebook, Youtube, Instagram and Linkedin.

Social media

Social media, in turn, are defined as a means of disseminating and decentralizing information – free and paid – and messages. The term emerged in 1990 when traditional media companies began to lose ground to digital technology.

The main objective of these media is the creation, dissemination and sharing of content that enables public interaction without the involvement of social relationships. Thus, when we refer to digital environments connected through the internet, we are referring to the term social media.

Therefore, social media platforms between logged in users are characterized by the creation of relationship networks. Therefore, the aforementioned social networks are seen as a part of what we call social media.

Read too: Learn how to use organic traffic to drive hits to your website

How relationships occur is the main difference between networks and social media

As explained, social media corresponds to any channel where interaction takes place. The same can also be said of social networks, but it is necessary to know how to differentiate the ways in which interactions take place.

In the case of social networks, the relationship between users is the main focus, which is the reason for its creation. Therefore, it is common for websites to develop more and more tools to increase interactions, so that people get closer.

With social media, although there are exchanges of information between people, this relationship is less fervent. An example to elucidate this difference is the way websites and blogs develop their interactions through comments. In this area, it is possible for users to share opinions and information with each other, but this occurs in a more restricted and limited way.

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Check out 10 trends in Digital Marketing that your brand should pay attention to in 2020

Confira 10 tendências tendências do Marketing Digital que a sua marca deve se atentar em 2020

Unlike some areas that take years and years to consolidate trends, digital marketing is one of those areas where you must always be aware of technological innovations. Otherwise, brands are easily left behind and become less competitive. That's why we've listed some of the media and platforms your brand should pay more attention to in 2020, to follow Digital Marketing trends.

Read too: Learn why it is important to invest in a Digital Marketing strategy, such as SEO

Don't Ignore Instagram

Currently being one of the social networks with the highest retention in Brazil, Instagram is a platform that has a very interesting proposal for approaching the public, thus having great potential to attract new customers and pass on the brand's values through content on a daily basis. In addition, Google Ads and other resources are expected to migrate to Instagram advertising, thus leaving the platform's terrain even more fertile for content marketing.

More real social networks

Until a few years ago, it was very common for brands to be concerned with building millimetrically impeccable feeds. However, what agencies have observed is that the public interacts better with publications that are closer to ordinary people, that is, without corporatism or the use of super elaborate layouts. Thus, a trend that can be observed in this year of Digital Marketing is the growth of posts with relaxed content in real time, thus resulting in greater public identification with the brand.

More interaction on your social networks

Taking advantage of this hook of strengthening the relationship with the public, also use social media publications to invite your followers to comment, so the brand can be more successful on social media and reach more people in an organic way, that is, without sponsorship Ads. If on Facebook you can make posts to generate comments and the most diverse reactions, on Instagram, encourage people to save your posts.

However, don't forget the Stories, in this tool, users can react to your content, whether it's more relaxed or serious.

whatsapp business

Last week we published an article talking about how to use WhatsApp Business. One of the cited advantages of this media is that it can reach a large number of people, as it is one of the platforms with the most active users in Brazil. Therefore, it is essential to take advantage of this application to list your products or services and communicate directly with customers.

Read too: Practical and dynamic: see how to use Whatsapp Business and optimize your company's communication

Give LinkedIn a chance

Before starting to invest content on LinkedIn, you need to know whether or not your audience uses the platform. Being more recommended for B2B, corporate and HR professionals, a feature that is worth noting in the coming months is the possibility of live that the platform is developing. Thus, it will be possible to produce dense content in a much more dynamic and efficient way.

Follow Alliance Comunicação on LinkedIn, Click here!

From Google to social networks

Still talking about social networks, in 2020 a feature should arrive that will liven up social media. This is because it is planned to incorporate content generated on social networks into Google results. That is, posts made on platforms such as Facebook and Instagram can reach an audience beyond their respective users and thus enhance the ranking of brands that already have a history of producing content on blogs, for example.

More media for blogs

Blogs are one of the main tools of content marketing. However, in addition to helping the site's organic ranking in the medium and long term, this content tends to gain a new prop, audio text. The resource also has the advantage of democratizing the material, as people who are deaf or have other limitations will have efficient access to what is being discussed.

Podcasts are also among the trends in Digital Marketing

Continuing with the audio subject, it is impossible not to talk about the phenomenon of podcasts. According to a Spotify survey carried out at the end of 2019, consumption of this content model has grown by 21% per month since January 2018.

One of the main advantages of this medium is that it can be consumed by the public during working hours, at the gym or performing another mechanical task. In this way, the podcast can capture other groups and, consequently, gain new customers who share their ideas.

data protection

The General Data Protection Law should come into force this year. With that in mind, this is a key moment to talk to customers about the use of their data. The idea is for companies to transparently inform their customers about what will be done with the information provided and leave the unsubscribe option always open.

2020 Olympics in Japan

Nowadays, in addition to being a big event, sporting events are the time to see different ideas in action. With that, it's pretty cool that brands keep an eye on the trends of the Olympics in Japan, which should launch trends in digital arts, automation and everything else that can be used as a digital marketing strategy.