A transformação digital é um processo de mudança e melhoria de desempenho em que as empresas utilizam tecnologias inovadoras para ampliar alcance, otimizar resultados e aprimorar ainda mais a experiência do cliente. Além disso, a empresa obtém vantagens competitivas no mercado. Foi a partir da digitalização que as empresas viram que era possível utilizar novos dados no sistema. Diante desse cenário, é preciso que as organizações se adaptem e procurem se manter ainda mais competitivas, visto que novas tecnologias não param de surgir. Aderir à transformação digital proporciona uma mudança estrutural, que requer novos conceitos e uma nova ordem.
In 2020, the pandemic caused intense changes in society. Many companies were threatened and had to adhere to the new competitive market mechanisms. Several companies around the world were then driven to adopt and accelerate the digital transformation process.
In Brazil, around 87.5% of companies carried out some initiative aimed at digital transformation. And, according to the Dell Technologies Digital Transformation Index 2020, 95% of Brazilian companies are facing barriers and challenges in advancing their digitalization processes.
Check out 7 tips to start a digital transformation in your businessThe
- Initially, it is necessary to understand that joining the digital transformation in your company is a question of survival in the market. And this change goes beyond technology.
- Review your company's purpose and reason for existence. This step will help you organize goals and set up your strategy.
- Evaluate your company's processes and see which ones are capable of undergoing technological changes.
- Start the transformation. During this process, keep in mind where your company wants to go and how it is possible to promote change by improving infrastructure, increasing productivity, customer experience, reducing costs and new partnerships.
- Now is the time to find out what technological resources are available on the market and which ones will best fit your company's purpose. Select tools that can add value in the short or medium term and invest in training for new skills.
- Another important step is to manage all decision-making in order to guide the direction of companies in the various segments.
- Look for specialized consultancies to help you with this transition and to ensure the success of your digital transformation, such as Alliance Comunicação, which works with a specialized team to position each company positively in the digital environment.
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