Brand identity manual is what will guide the application of your company's visual communication. It ensures that the application of the visual language is aligned with the objectives defined in the creation of the brand, according to your business.
The identity manual is a consolidated material that your team and partners will consult to develop any document that represents your brand to internal or external audiences. It is what will guide, for example, the layout of a corporate blog, a business card, stationery materials and even an advertising piece.
The main objective of this technical guide is to build a visual identity so solid that it impacts and remains in the customer's memory. Therefore, it must be composed of mandatory rules and alternatives for brand application, which are easy for users to consult.
