Billions of searches are performed each day on Google. Some studies even point out that the search engine processes more than 8.5 billion searches daily. At the same time, a huge volume of content is distributed among its numerous pages. By being aware of these dimensions, it seems impossible to attract a significant number of users to your site by Google in an organic way. It seems, because it is not.
In our today's content, we'll explain how we helped Inovar Ambiental, a B2B company that provides services to an extremely niche audience, to achieve more than 1.5 million impressions and 35 thousand organic hits on Google in one year.
About Inovar Ambiental
Inovar Ambiental is a B2B company, which was born in 2013 with the proposal to bring industrial waste management solutions. All this combined with sustainable practices and 360º support for the customer, providing adequate packaging for disposal, signaling devices, a concise plan for reducing and reusing waste, and strengthening practices, such as the circular economy.
Currently, Inovar Ambiental has the infrastructure to carry out the treatment of the most varied types of waste, applying techniques respected all over the world for their sustainable value and already has more than 13 tons of by-products correctly disposed of.
What were the brand's concerns?
Before they became our customers, Inovar Ambiental's communication was carried out on time and by independent professionals who could meet demands. As a consequence, naturally, there was no presence of short, medium and long term strategies for the company.
When looking for our agency, the director of Inovar Ambiental, Rafael Motta, expressed the desire to have at his side a single partner focused on taking care of all the communication of his company, with a 360º view.
In this way, it would achieve not only continuous work, but also care for the preservation of the brand's identity, which would improve the perception of third parties about Inovar Ambiental, transmitting more seriousness and professionalism.
Result of long-term work
The results of impressions and organic hits observed today on the Inovar Ambiental website are the result not only of work that began in 2015, when it became our client, but also of weekly publications in the news system, choice of relevant topics for prospects and company's clients, among other SEO strategies that "convince" Google's algorithms to interpret the site as relevant.
Unlike a search engine ad that evaporates when payment is discontinued, the organic result is perennial and tends to gain strength over time, when there is a robust content strategy behind it, with the application of up-to-date SEO practices.
Finally, it is worth mentioning that this is a complementary plan to investments in Google Ads. We always point out to the client that the ideal is to combine SEO with paid campaigns, so that, as the organic gains strength, it is possible to gradually reduce the amounts in Ads and, then, the brand reaches the point of get comfortable with forgoing campaigns.
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