The city of São Paulo is known for its great cultural diversity. From the center to the outskirts distributed in its four corners, every day an event takes place and is publicized through digital media. With so many interesting things being done in the capital, competition for the top positions on Google is strong. And it’s even more intense when it comes to organic ranking.
In today's case, we'll talk a little about how we helped Teatro Renaissance reach 1.3 million impressions on Google and reach 100,000 organic hits in one year.
A little about the Renaissance Theater
The Renaissance Theater was born in 1999 and, since its inception, has put on great performances, pleasing the most varied audiences with its drama, romance, adventure, comedy and stand-up plays.
As a result, it pleases those who have frequented the place for years while constantly renewing its audience, bringing shows by young talents.
Reconstruction of the site was essential for the evolution of metrics on Google
The high quality of the Renaissance Theater's attractions is undeniable. Month after month, the place announces big names of actors and comedians acclaimed throughout the country. To give you an idea, last year there were presentations by Lilia Cabral, Marcos Caruso, Eliane Giardini, Juca de Oliveira, Rosi Campos, Wilson de Santos, Yuri Marçal, Igor Guimarães, Renato Albani, Murilo Couto, Bruna Louise, among many others. However, even with all these stars, your website ended up losing position in Google results.
At the beginning of 2022, then, we began to outline strategies to make the Renaissance Theater website more relevant to the search engine, and rebuilding the website was fundamental to this.
In addition to modernizing the layout, a change in structure was very important. Until then, it had a single page bringing together all the information.
With this, we worked on developing individual pages for each subject – institutional, programming, old programming, benefits, frequently asked questions and audience map. The breakdown of themes brought more density to the site, a better experience for the user, who can now more easily locate what they are looking for and the possibility of individual ranking of shows, which are open for sale and those that have already taken place, thus creating a kind of history of those who have performed there.
In this second year of partnership, we are implementing a blog to strengthen the site's organic ranking with more internal pages and content of interest to your audience.
Let's draw up a strategy together for your company to increase its relevance on Google too? Contact us to plan and put best practices into action!
Billions of searches are performed each day on Google. Some studies even point out that the search engine processes more than 8.5 billion searches daily. At the same time, a huge volume of content is distributed among its numerous pages. By being aware of these dimensions, it seems impossible to attract a significant number of users to your site by Google in an organic way. It seems, because it is not.
In our today's content, we'll explain how we helped Inovar Ambiental, a B2B company that provides services to an extremely niche audience, to achieve more than 1.5 million impressions and 35 thousand organic hits on Google in one year.
About Inovar Ambiental
Inovar Ambiental is a B2B company, which was born in 2013 with the proposal to bring industrial waste management solutions. All this combined with sustainable practices and 360º support for the customer, providing adequate packaging for disposal, signaling devices, a concise plan for reducing and reusing waste, and strengthening practices, such as the circular economy.
Currently, Inovar Ambiental has the infrastructure to carry out the treatment of the most varied types of waste, applying techniques respected all over the world for their sustainable value and already has more than 13 tons of by-products correctly disposed of.
What were the brand's concerns?
Before they became our customers, Inovar Ambiental's communication was carried out on time and by independent professionals who could meet demands. As a consequence, naturally, there was no presence of short, medium and long term strategies for the company.
When looking for our agency, the director of Inovar Ambiental, Rafael Motta, expressed the desire to have at his side a single partner focused on taking care of all the communication of his company, with a 360º view.
In this way, it would achieve not only continuous work, but also care for the preservation of the brand's identity, which would improve the perception of third parties about Inovar Ambiental, transmitting more seriousness and professionalism.
Result of long-term work
The results of impressions and organic hits observed today on the Inovar Ambiental website are the result not only of work that began in 2015, when it became our client, but also of weekly publications in the news system, choice of relevant topics for prospects and company's clients, among other SEO strategies that "convince" Google's algorithms to interpret the site as relevant.
Unlike a search engine ad that evaporates when payment is discontinued, the organic result is perennial and tends to gain strength over time, when there is a robust content strategy behind it, with the application of up-to-date SEO practices.
Finally, it is worth mentioning that this is a complementary plan to investments in Google Ads. We always point out to the client that the ideal is to combine SEO with paid campaigns, so that, as the organic gains strength, it is possible to gradually reduce the amounts in Ads and, then, the brand reaches the point of get comfortable with forgoing campaigns.
Did you like Inovar Ambiental's case? Contact us to design a customized strategy for your company's needs.
Being present on Google can mean total lead capture or survival for many companies. As a result, many managers only consider the platform's paid strategy, Google Ads, renouncing the possibility of working on the search engine optimization (SEO), which concerns organic ranking. It is a fact that this is a strategic work choice. However, what digital marketing experts recommend is the combination of SEO and Google Ads, to strengthen the brand's presence in the largest search engine results in the world.
Google Ads is directly related to short-term performance improvement. The logic is simple, as soon as the investment is completed, the ad is catapulted to the first results. There are surveys that point out that 75% of users never get past the first page of Google after a search. That is, occupying the top positions in the search engine automatically puts your brand in front of hundreds or thousands of competitors.
Still with regard to Ads, it is worth pointing out that it is not enough just to have ads in a privileged position on Google. It is also necessary to plan keywords, mapping, target audience, among other elements that will contribute to the achievement of qualified leads for the company. After all, what's the point of being in the top position on Google if it's being shown to a person who has nothing to do with my brand's persona?
If Google Ads takes my brand to the top of the search engine, what's the point of using SEO strategies?
This is a question that makes many brands disregard the possibility of working with SEO, since, with Ads, disclosure needs are met immediately. However, there is a condition for this to happen, the financial maintenance of the campaigns periodically. In other words, when the brand stops paying, it disappears from the search engine as quickly as it appeared.
In this way, SEO emerges as a complementary strategy insofar as it takes the company's name to the first results organically, in the medium and long term, depending on the segment. Therefore, as you gain visibility and brand awareness – people's level of familiarity with the product or service – with ads, it is important to create content for the site, to strengthen its organic performance. Thus, if it is necessary to discontinue the ads, there are two great advantages outlined here: 1 – Your brand does not completely disappear from Google. 2 – Users will click on its results because they will be familiar with the company's name, a strategy worked on over months or years of investments in ads.
According to the Usage of Apps in Brazil survey, published by Panorama Mobile Time/OpinionBox, 59% of Brazilian cell phones have WhatsApp downloaded. Thus, together with Instagram, they are the most installed applications on smartphones in the country.
The survey also states that WhatsApp is the most open application during the day, while Instagram is the champion in terms of time of use, in which 36% of respondents said they spent more time on the social network than on any other app.
WhatsApp and Instagram: Top 3 favorite apps in Brazil belong to Meta
In addition to the predilection for WhatsApp and Instagram, another Meta app closes the top 3 of the most loved apps by Brazilians, Facebook. According to the survey, it is present on the home screen of 39% smartphones in the country.
The survey also revealed that TikTok is experiencing high growth, occupying privileged positions in several analyzed scenarios. Namely, the app ranks tenth in the ranking of the most common apps on home screens, in addition to receiving a significant portion of Brazilians' daily time (3%).
Therefore, surprisingly, the Chinese social network is already installed in 41% of smartphones, surpassing platforms such as Twitter (33%) and LinkedIn (31%). This data shows that TikTok is a platform in strong growth and that it is gaining more and more space in the lives of Brazilians.
Check out other findings from the Panorama Mobile Time/OpinionBox survey
Among other data collected by the study, we can mention:
– Messenger had the biggest loss of share on the home screen of smartphones among all monitored apps, with a decrease of 7 percentage points in one year;
– Half of respondents said that if they could install a single app on their smartphone, they would install WhatsApp. Next comes Instagram (15%), YouTube and Facebook with, respectively, 5% and 3%.
Digital accessibility aims that everyone can access websites and use online technologies, making the internet an inclusive place for people with visual, hearing, motor, cognitive impairments or any other difficulty related to its use. But do you know what resources are available for your company's website? Solutions include auxiliary tools so that websites are compatible with assistive devices.
Safe mode for epilepsy: dampens the color and removes blinking, allowing people with epilepsy to use the site safely and eliminates the risk of seizures resulting from flashing lights and flickering screens.
Visually impaired mode: improves the look of the site for components that encompass people with visual impairment, degradation, tunnel vision, cataracts and glaucoma.
Cognitive impairment mode: helps to focus on specific content by dividing the content into essential elements, for easier understanding of the site.
ADHD compatible mode: reduces distraction levels and improves focus. To do so, it creates a visual stimulus similar to a spotlight on the content.
blind mode: Lets you use the site with your screen reader.
All these resources are available on our website and, like us, other companies can also use them on their websites and/or applications, promoting, in fact, an inclusion that brings autonomy to people. But the tools do not stop there, there is a wide range of options for computers, hardware and software, of possible adaptations to be made by those who aim to serve everyone. Among these possibilities are screen magnification and high contrast for people with low vision, mice and keyboards adapted for people with physical disabilities, translators from Portuguese to Libras for deaf people.
Being aware of digital accessibility is also ensuring that your site reaches the maximum potential of users, without distinctions or obstacles. It is worth noting that people with disabilities are the most affected by difficulties in navigating the web, which can sometimes restrict their possibilities. According to the IBGE Demographic Census (2010), more than 23% of the Brazilian population have some type of disability. That is, promoting inclusion is also about fulfilling a social function and putting into practice the values of a company concerned with the democratization of its products or services.
According to the latest edition of the 360º Social Media report (#MS360FAAP), carried out by the Center for Digital Media Innovation at FAAP University Center (NiMD-FAAP), in partnership with Emplifi, the format of Reels is preferred by creators.
The survey found that creators find it easier to produce videos compared to brands. Thus, the algorithm better delivers the format created by the creators.
Meanwhile, brands prefer to use more photos. According to the study, 40.2% of marketing posts are in static image, while Reels follows with 32.1% and the carousel with 25.7%.
When analyzing the percentage of posts by creators, we see an inversion. Reels are the most used, as already mentioned, with 43.2%, followed by the carousel with 29.1% and lastly with the photos, with 27.7%.
It is noteworthy that the study is conducted quarterly. Therefore, all analyzes were carried out based on the first quarter of 2023. Therefore, according to the Meta platform, among the most used hashtags at the beginning of the year are #carnaval, #carnaval2023, #diadamulher and #diadasmulher.
Scenario on Facebook is a drop in interactions with influencers
The report also did an analysis on Facebook, which showed a drop in interactions on influencers' posts in the first quarter of the year. In this way, while in the last third of last year, the average of interactions in paid posts was 938, this year, it dropped to 569.
However, there was a slight improvement in organic content, going from 236 to 247 in this quarter. Thus, according to experts, there is a factor that can explain the event, the decrease in funds for the period.
App Store Optimization (ASO), translated, means optimization in the app store. who works with seo strategies have heard of this term to attract visitors to a website from organic search on Google. It is no different in the world of applications, it is necessary to use optimization mechanisms so that the app is attractive and appears strategically for the user to download.
Nowadays, with so many application options, investing in good positioning practices is a necessity, since the more visible it is to people, the greater the chances of return not only in number of installations, but also financially.
How to do a good ASO job?
Data from the Usage of Apps in Brazil study, by Opinion Box in partnership with Mobile Team, revealed that 50% of Brazilians who use apps have already purchased something within an app. Therefore, doing a good ASO job to make people interested in downloading your app and prioritizing the creation of applications that provide a good user experience is essential.
There are some tips that can help you understand these and other issues to improve app optimization:
Use strategic keywords for your APP
Just like Google's search engines, it's important to research which are the most strategic keywords for your business niche, that is, the most sought after by people who need the offered solution.
choose a good icon
There's no point in choosing the best keywords to promote the app's proposal if its visual identity communicates something else. Creating an icon is as important as a good name, and both aspects are essential to validate effectiveness in the ASO.
The description helps in positioning the application and a good text is always a great opportunity to get ahead of competitors, so:
Use the right keywords;
Highlight the benefits of the application;
Use few words;
Prioritize an impactful message;
Use a Call To Action to trigger a user action.
Invest in mobile UX
The user needs to have a good experience for him to recommend the application to his contact wheel. Developing a good app and gaining positive fame on the App Store goes beyond creation and promotion, it needs a mobile UX, so that people evaluate the app correctly.
To provide a successful experience for the user, it is necessary to think about some factors such as simplicity, ease of navigation, size of occupation in the cell phone memory and readability of the content.
According to the survey The State of Video Marketing, conducted by Wyzowl, 76% of companies participating in the study that use video marketing said that the media increased their organic traffic. But what is this concept all about and why can it be a powerful tool for my brand? Check out our content today and start using audiovisual content in your company's marketing.
Video marketing can be defined as any audiovisual production used to attract and retain customers, which includes everything from advertising campaigns to educational content. However, whatever your brand's goal with videos is, you need to think about their SEO. According to a study carried out by Google in 2018, YouTube has become a search platform, in which users seek to better understand how a product works and what its qualities are before buying, for example. In addition, the video is characterized by ease of use without neglecting quality, as it allows for more complex explanations with illustrations and other resources.
Video marketing also needs SEO
Just as a written article needs to follow some rules to achieve a good ranking on Google, videos also need to be thought of strategically, that is, with catchy titles, with keywords, together with an attractive thumbnail for your target audience. , in addition to good quality recording, lighting and audio.
Another interesting factor is to think about the frequency with which this material will be published. Informing the public that there are certain days and times to post creates a bond with consumers and shows professionalism. Also, platforms like YouTube tend to highlight those who post frequently, providing more evidence on the platform.
According to data from the consultancy Empresômetro released in February 2019, at least 13.5 million companies are classified as small in Brazil, which represents 70% of national enterprises. Among these millions are local initiatives dedicated to providing services and products to certain neighborhoods and regions. Faced with a reality in which consumers use digital channels to find somewhere that meets their respective needs, investing in local marketing can make a big difference.
With that, one of the tools that can most help to put the brand name in evidence in the region is the Google My Business. With this feature – in which companies appear in a box on the first page of the search engine – the result related to your company happens through geolocation and can be accompanied by images, addresses, customer reviews, thus arousing interest in new people.
Also optimize your results on Google with SEO
When knowing the name of the company, one of the things that the user can do is search for a possible website of the brand. In this context, it is beneficial to meet some requirements, such as having a special layout for mobile devices, adopting SEO (Search Engine Optimization) strategies, in addition to inserting a map with your location, phone number and WhatsApp contact link. Everything for the person to have at hand what he needs to contact your service immediately.
In addition to a good position on Google, the local business can also invest in specific content for Instagram and the Facebook page. On these platforms, it is possible to periodically post the services provided, the news, in addition to building a closer bond with customers, demonstrating that it is open to dialogue with people in the region, whether clarifying doubts or thanking for a compliment.
Local marketing in times of crisis
Currently, in the midst of the coronavirus pandemic, major brands and digital influencers have mobilized to encourage preference for local businesses, which, among companies, are the ones that have suffered the most from the impacts of the quarantine. With this, local marketing can be very useful in expanding the famous word of mouth and making the brand name reach more people.
In addition, adapting the product portfolio, offering promotions and disclosing these news on social networks are often interesting ways to attract and retain customers. However, adopting a good tone is as important as the publications themselves. Therefore, having a communication agency can be essential to help your business in these times and gain credibility in the region.
Currently, experience and interactivity are essential points in companies' digital marketing strategies. More than communicating correctly, it is necessary to learn how to relate to the public, encouraging the multiplication of the message you want to convey.
That's because, the information age has changed the way people communicate. Brands attentive to the new market demand have behaved like people, in an accessible, kind, but also vulnerable way, becoming an integral part of the consumer's lifestyle. To create this relationship, a lot of dialogue is needed, and content plays a fundamental role in this dynamic between brand and consumer.
This approach is intended to create, select, distribute and amplify through interesting, relevant and useful messages for a strategically defined audience. In addition, another detail that makes all the difference when communicating is loading the content with the brand identity, creating narratives – storytellings – that connect.
To get an idea of the importance of content marketing, according to data from Content Trends, 73% of Brazilian companies already adopt this methodology in their customer acquisition strategy and 61.8% of those that do not yet use it intend to adopt it soon.
Content strategy planning
Definition of Personas
The concept of persona is totally different from target audience. While the target audience is based on a description of a demographic group you're looking to target, the persona is a description of your ideal customer. The idea is to identify common traits among them that should be repeated in future customers.
Contents
The goal is to create interesting content that will make the reader (prospect or customer) return to your site often and become familiar with your brand. Some examples of content that can be produced are blog posts, articles, materials, videos, video lessons, rich content, podcasts, ebooks, whitepapers, infographics, webinars, testimonials and customer cases.
Channels
One of the most important points is choosing which customer acquisition channels to invest in. That is, where you will distribute your content. The main acquisition channels that currently exist are blogs, ads, social networks, email, sponsored posts, among other resources.
Content marketing combined with SEO brings long-term results
One of the tools used in this strategy is the production of informative content using SEO (Search Engine Optimization) techniques, which help the site rank in search engines such as Google. That is, a text not focused on selling services, but on answering questions or giving tips, thus transmitting messages of value to both loyal customers and potential customers and, consequently, winning them over.
The result time of an efficient SEO varies from company to company, given that factors such as location, whether it is a local business or not, market in which it operates, choice of keywords, content size and format, review, scanability and optimization for search engines influence the period of results.
However, it is also worth mentioning that the tool works cumulatively, that is, the six-month ranking will be much weaker compared to that of a page that has been online for a year. For this, some internal cases were selected to demonstrate how this strategy works organically over time.
Cases Alliance Communication
In the first case, it is a laundry specialized in cleaning industrial uniforms in the state of São Paulo. In the graph, it is possible to check the increasing number of times that a company page appeared on Google for a person between the months of February and November 2019, thus reaching the gross result of 38.7 thousand impressions and almost 1,300 organic hits.
The second image accounts for a total of 102,000 impressions in a year and almost four thousand hits. In this case, it is a group specialized in the management of industrial waste and environmental studies services in the Rio-São Paulo axis.
An interesting parallel to make is with this other company that operates in the same waste market, with the difference of focusing its services on the region of Belo Horizonte (MG) and having been generating content with SEO for three years. Tempo guaranteed more than half a million total impressions, a result five and a half times greater than the previous case. Totaling more than 31,000 organic hits.
Finally, in this case there are a total of 2.02 million page impressions, totaling more than 115 thousand accesses to the website of this company that has been investing in content marketing for six years. The company is an e-commerce company in São Paulo specialized in selling oranges with the concept farm to table.
According to SEO Trends, one of the largest sources of data on the subject, companies that invest in the strategy and conquer a space on the first page of Google get 13 times more visitors and five times more customers compared to those that do not use SEO.
More benefits of Content Marketing
Increases your website traffic;
Generates brand awareness;
Increases engagement with the brand;
Educates the market;
Gain authority on the subject;
Influences the purchase decision;
Generate sales;
Boosts lead generation;
Increases lifetime value (LTV);
Increases customer engagement;
Reduces Customer Acquisition Cost (CAC).
Although this strategy can bring very good results for the company, it is worth mentioning that the text is directed to people who have critical opinions and not to a search engine. Therefore, do your best to reconcile a good user experience with Google ranking, always prioritizing the reader who will consume the content.
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Dicionário online
Experiência legível
Content Scaling
Predefinição
Text Magnifier
Readable Font
Dyslexia Friendly
Highlight Titles
Highlight Links
Font Sizing
Predefinição
Altura da linha
Predefinição
Letter Spacing
Predefinição
Left Aligned
Center Aligned
Right Aligned
Experiência visualmente agradável
Dark Contrast
Light Contrast
Monochrome
High Contrast
High Saturation
Low Saturation
Adjust Text Colors
Adjust Title Colors
Adjust Background Colors
Orientação fácil
Mute Sounds
Hide Images
Virtual Keyboard
Reading Guide
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Dark Cursor
Big Light Cursor
Navigation Keys
Accessibility Statement
alliancecomunicacao.com.br
September 7, 2024
compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website's UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website's HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you've found a malfunction or have ideas for improvement, we'll be happy to hear from you. You can reach out to the website's operators by using the following email
Screen reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Various Internet Applications) technique, alongside different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website's functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here's how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen reader optimization: we run a background process that learns the website's components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogs (popups), and others. Additionally, the background process scans all of the website's images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website's HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key. Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allowing the focus to drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Engine-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we use a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continuously improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advances. For any assistance, please reach out to
