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Understand how WhatsApp Business adds value to your company's conversational marketing

WhatsApp Business

According to the latest survey by the Mobile Time website in partnership with Opinion Box, WhatsApp is the application that Brazilians most open during the day. Not only that. The survey also found that it is the app we spend the most time with throughout the day. And it's relatively simple to understand that. “Zap” does a good job of quickly exchanging messages, it doesn't require a lot of internet bandwidth, calls, makes video calls and is very intuitive, therefore being highly democratic for different social classes and age groups. It's the perfect recipe for winning over millions of users who want to know how a family member is doing, confirm a happy hour with friends or to get in touch with a company, which uses the WhatsApp Business version.

Read too: According to research, WhatsApp and Instagram lead the number of downloads on Brazilian smartphones

To give you an idea, data collected by Twilio reveals that at least 90% of consumers want to talk to companies via messages. These behaviors (frequent use of WhatsApp and the desire to chat with brands via message) point to a conversational marketing path, in which the potential customer requests information about products and services.

WhatsApp Business alone is not enough for conversational marketing

WhatsApp Business

However, only WhatsApp Business is not enough to provide a good experience for this potential customer. In addition to making the service channel available, it is necessary for the brand to adapt to the platform's operating logic, that is, responding in a few minutes, in an objective, efficient manner and showing, in fact, empathy with the pain of that consumer, who is looking for a solution to his problem.

Read too: Mobile marketing: what is it and why is it important?

By providing quality service via WhasApp, the performance of your conversational marketing will certainly be improved and with much more chances of customer conversion, putting your brand ahead of competitors who opt for the exclusive use of more traditional service channels or who simply do not have such good efficiency of exchanging messages through the app.

In addition, it is essential that the company abuse other means to promote WhatsApp, showing a willingness to talk and respond promptly, such as the Instagram biography, the Facebook page, at the end of each social media publication, on the website by a floating button, in addition to all of the brand's offline material, such as flyers and billboards.

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5 Sales Tips for SMEs Without Investing Too Much

Dicas de vendas

Increasing sales targets involves planning and changes in practices that, in fact, can be just small day-to-day adjustments that do not require large investments in tools and employees, for example. If your SME (small and medium-sized business) has set this as a goal for the coming months or year, check out the 5 sales tips that we've separated for today's content.

Read too: How to sell via WhatsApp: check out 10 tips for your business!

1 – Identify which way to go

First of all, the manager needs to recognize which of the 3 paths he will follow to leverage his business sales. They are: expanding the customer portfolio, increasing the average frequency of purchases and increasing the average ticket.

Therefore, exercise which hypotheses would increase the customer base; which practices would lead to an increase in the average purchase frequency and; which would generate an increase in the average ticket. In the end, evaluate which path is the most viable for your business to put it into practice.

2 – Update yourself on the market

Try to stay informed about economic and market news. It seems something quite out of the company's day-to-day reality, but if your supplier imports goods, the fluctuation of the dollar has a lot of influence on your negotiation with it, making it more expensive or cheaper. Therefore, keeping an eye on these issues can put you one step ahead of regional competitors, to stock products that will become more expensive later, for example.

Dicas de vendas

3 – Study the competition

Observing the competition yields many insights to refine the business. With practice, it is possible to better understand the level of service offered by them, what marketing strategies they use, the level of quality of their products and services. During the observation, it is very important to have a critical eye, because, obviously, not everything that the competitor practices makes sense for its customers and its infrastructure. This is a study to verify, within its limitations, what is possible to do, to add value to your product or service.

4 – Establish a differential for your business

In the case of retailers, a common concern is the differential, since the competitor sells exactly the same product. To stand out, it's important to understand what your main attribute is and focus your efforts on improving it. It sounds pretty abstract, but it's not. This positive highlight over the competition can be ultra-fast delivery, very responsive personalized service via WhatsApp, free shipping to a certain region, etc.

Read too: Check out some important pillars to boost your internet sales

5 – Measure your results

The last of our sales tips is that, during the execution of the planning, the manager monitors the results he is getting on conversions through social media ads, Google Ads or distribution of flyers in the street, in order to improve settings or perhaps resign to strategies that do not generate return in the middle of the path. In the end, this flexibility saves company resources to be directed to what works.