All media that use public spaces, that have some movement of people, is called Out of Home. These are advertising pieces or information campaigns positioned on billboards, televisions, totems, points of sale, banners – and many others – in streets, avenues, squares, malls, parks, elevators or any place where potential customers are present.
This is a very effective form of communication as, as people spend more and more time away from their homes, Out of Home media is increasing in popularity. Although, in essence, the concept is related to mass communication, with the right strategy it is possible to use the tool to boost company results.
What can Out of Home media offer your business?
– Excellent value for money;
– Power of impact;
– Wide range;
– Efficient for mass or segmented dissemination.
