According to the latest survey by the Mobile Time website in partnership with Opinion Box, WhatsApp is the application that Brazilians most open during the day. Not only that. The survey also found that it is the app we spend the most time with throughout the day. And it's relatively simple to understand that. “Zap” does a good job of quickly exchanging messages, it doesn't require a lot of internet bandwidth, calls, makes video calls and is very intuitive, therefore being highly democratic for different social classes and age groups. It's the perfect recipe for winning over millions of users who want to know how a family member is doing, confirm a happy hour with friends or to get in touch with a company, which uses the WhatsApp Business version.
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To give you an idea, data collected by Twilio reveals that at least 90% of consumers want to talk to companies via messages. These behaviors (frequent use of WhatsApp and the desire to chat with brands via message) point to a conversational marketing path, in which the potential customer requests information about products and services.
WhatsApp Business alone is not enough for conversational marketing
However, only WhatsApp Business is not enough to provide a good experience for this potential customer. In addition to making the service channel available, it is necessary for the brand to adapt to the platform's operating logic, that is, responding in a few minutes, in an objective, efficient manner and showing, in fact, empathy with the pain of that consumer, who is looking for a solution to his problem.
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By providing quality service via WhasApp, the performance of your conversational marketing will certainly be improved and with much more chances of customer conversion, putting your brand ahead of competitors who opt for the exclusive use of more traditional service channels or who simply do not have such good efficiency of exchanging messages through the app.
In addition, it is essential that the company abuse other means to promote WhatsApp, showing a willingness to talk and respond promptly, such as the Instagram biography, the Facebook page, at the end of each social media publication, on the website by a floating button, in addition to all of the brand's offline material, such as flyers and billboards.
