Tag: e-commerce

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See why the PIX is advantageous for your e-commerce

Unlike DOC or TED transactions, PIX is a resource that allows people – both individuals and legal entities – to make payments at any time of the day, with the difference that payment falls at the same time, even on weekends and holidays. 

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With PIX, those who sell a product receive the money immediately and those who pay do not have to pay extra transfer or bank slip fees. That is, in addition to a simple, practical and fast payment, another advantage of this format is the economy. 

PIX was created to provide endless advantages for consumers and sellers, including:

  • Less unnecessary fees and interest;
  • More practicality when paying;
  • Agility in the transaction and focus on instant payment;
  • More alternatives for the customer to choose the best payment method;
  • Simplicity when paying: just enter your CPF and e-mail;
  • Intuitive transaction: it is possible to pay with QR Code in the case of physical stores.

Advantages of PIX in e-commerce

The main impact of PIX on e-commerce is to transform the buying process into something more intuitive. Consumers make the purchase and payment is identified at the time by the seller who already speeds up the production, packaging and shipping of the product. Among the advantages of joining the PIX are:

Payment received on time

The customer makes the payment at any time of the day and, in seconds, the amount is already in the seller's account, which is an advantage for both sides, since the purchase is confirmed instantly, speeding up the production and shipment of the product. 

Ease of ordering and delivery

Normally, shipment is only confirmed after proof of payment. With PIX, this process is simpler and faster, providing greater customer satisfaction. 

PIX e-commerce

Read too: New normal: what the pandemic brought differently to the daily lives of people and brands

Cash flow improvements

For retailers, maintaining an active cash flow is challenging, especially when the operation involves paying for merchandise, suppliers, raw materials and staff salaries. In that case, in particular, PIX is a great alternative.

Purchase one click away

According to a survey published by the National Confederation of Industry (CNI) in early 2020, four out of ten Brazilians shop online and, it seems, people will continue shopping online even after the pandemic. With the PIX, consumers can shop online directly from their cell phones. 

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Black Friday 2020: choose the best strategy to succeed on digital

Black Friday

Black Friday 2020 – the main retail event in Brazil – is coming and promises to be even stronger in the digital environment, due to the coronavirus pandemic and social isolation. Faced with this, purchases that would be made in person in normal times have decreased and people have started to opt for online shopping.

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In April alone, there was an increase of 81% in e-commerce sales compared to the same period in 2019, which generated revenues of 9.4 billion reais. These numbers indicate that Black Friday will generate much more revenue in the digital environment, even with the reopening of physical points of sale.

How to prepare for Black Friday 2020?

It is estimated that a large number of companies will adopt Black Friday 2020 in the digital environment and, therefore, it is necessary to be prepared for the intense flow of users.

Have a platform with good performance

Analyze whether your platform supports a large number of simultaneous accesses and, if necessary, upgrade, leaving 100% ready for the date.

Pay special attention to the look of the website and social media

It is important to create a good strategy for publicizing and advertising on social networks to let customers know. In the visual, remember to highlight the promotions and use elements and colors that attract attention.

Attention the competition

Always be aware of competitors' prices, promotions and sales strategy.

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Black Friday

Pre-collect data

A great idea is to collect data before Black Friday 2020, bringing the customer closer to the brand. Offer benefits or payment facilities for those who are not yet customers, or create an LP to collect emails, for example, so you can gather data to offer exclusive promotions on the day.

Build customer loyalty

Make relationship programs offering benefits and promotions, such as an email with discount coupons, for example.

Take care of service channels

Having channels available to pass on information or answer questions from customers is essential. Therefore, service via email, telephone, social networks or chat on the website needs to receive special attention, especially in the days before Black Friday 2020.

Attention in stocks

With promotions, sales will be higher than usual. Therefore, increase the expectation of stock volume to be able to meet everyone.

Use email marketing

Send promotions and offers emails to your customer base contact list and highlight that Black Friday 2020 is coming.