The city of São Paulo is known for its great cultural diversity. From the center to the outskirts distributed in its four corners, every day an event takes place and is publicized through digital media. With so many interesting things being done in the capital, competition for the top positions on Google is strong. And it’s even more intense when it comes to organic ranking.
In today's case, we'll talk a little about how we helped Teatro Renaissance reach 1.3 million impressions on Google and reach 100,000 organic hits in one year.
A little about the Renaissance Theater
The Renaissance Theater was born in 1999 and, since its inception, has put on great performances, pleasing the most varied audiences with its drama, romance, adventure, comedy and stand-up plays.
As a result, it pleases those who have frequented the place for years while constantly renewing its audience, bringing shows by young talents.
Reconstruction of the site was essential for the evolution of metrics on Google
The high quality of the Renaissance Theater's attractions is undeniable. Month after month, the place announces big names of actors and comedians acclaimed throughout the country. To give you an idea, last year there were presentations by Lilia Cabral, Marcos Caruso, Eliane Giardini, Juca de Oliveira, Rosi Campos, Wilson de Santos, Yuri Marçal, Igor Guimarães, Renato Albani, Murilo Couto, Bruna Louise, among many others. However, even with all these stars, your website ended up losing position in Google results.
At the beginning of 2022, then, we began to outline strategies to make the Renaissance Theater website more relevant to the search engine, and rebuilding the website was fundamental to this.
In addition to modernizing the layout, a change in structure was very important. Until then, it had a single page bringing together all the information.
With this, we worked on developing individual pages for each subject – institutional, programming, old programming, benefits, frequently asked questions and audience map. The breakdown of themes brought more density to the site, a better experience for the user, who can now more easily locate what they are looking for and the possibility of individual ranking of shows, which are open for sale and those that have already taken place, thus creating a kind of history of those who have performed there.
In this second year of partnership, we are implementing a blog to strengthen the site's organic ranking with more internal pages and content of interest to your audience.
Let's draw up a strategy together for your company to increase its relevance on Google too? Contact us to plan and put best practices into action!
