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Sustainability reports gain importance in companies

Through a survey carried out by KPMG, in which 5,200 companies participated, it was reported that 85% of the companies prepare sustainability reports. In addition, 72% of them follow the guidelines established by the Global Reporting Initiative (GRI), an independent global institution that is responsible for measuring the sustainable performance of companies, NGOs and public agencies, as well as helping them to understand their environmental impacts. 

Sustainability reporting enables companies to develop a forward-looking management strategy based on information about negative or positive sustainability impacts. In a dynamic world, in which the economic, social and environmental spheres have the same weight as the financial sphere, it is very important for companies to take a stand and help raise people's awareness.

Read too: Engagement with environmental guidelines has increased in the last 5 years, according to research

Climate change is a business risk 

More than 2,000 companies recognize that climate change is a risk for business, not only because of physical factors, such as global warming, but also because of the impacts generated by new regulations, which can lead to financial risks. Therefore, companies need to be prepared. 

It is important for companies to carry out a sustainable management plan incorporated into the corporate strategy, as it will directly influence the dialogue with shareholders and investors. In addition, positioning in the face of climate change is becoming increasingly essential for consumers and stakeholders.

Brazil still has a long way to go, but the number of companies that make sustainable reports grows every year. In the KPMG survey, 100 Brazilian companies participated, some of them with revenues between 1 billion and 20 billion dollars, representing 25 sectors of the economy. 

Among the specialties of Alliance Communication is the preparation of Sustainability Reports, as it is a strategic tool to look at and support decisions focused on sustainability and social responsibility. The documentation also encourages transparency in the critical and relevant impacts of an economic, social and environmental nature, in addition to working on the company's trust and reputation, as it is increasingly in the public interest.

Read too: Learn the main digital marketing trends for 2021

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