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Businesses will be able to try WhatsApp payment function in a few weeks

This week WhatsApp announced a novelty that surprised its millions of Brazilian users. This is because the country will be the first to test an update that allows bank transfers and payments to merchants and service providers. Check out our today's content to learn more about the WhatsApp payment function.

Read too: Practical and dynamic: see how to use WhatsApp Business and optimize your company's communication

Called Facebook Pay, the function intends to make free transactions between individuals. However, in the case of entrepreneurs using WhatsApp Business, there will be a flat fee of 3,99% per transaction. In addition, the platform also reported that companies interested in receiving their payments through the app must have a Cielo account, both credit and debit. With this registration, it will also be possible to make a refund and request technical support.  

WhatsApp payment aims to help entrepreneurs adapt to the digital economy

Much of Brazil's economy is due to the initiatives of millions of micro and small businesses. After all, they employ the majority of Brazilians and offer countless practicalities for our daily lives. Based on this scenario, the platform's director of operations said, through a note, that the novelty should help entrepreneurs adapt to the digital economy, in addition to supporting growth and financial recovery. 

Read too: Check out 10 trends in Digital Marketing that your brand should pay attention to in 2020

On the other side of the coin, there is also the consumer who will be much more practical to settle their payments, since they will have everything on a single platform, just register their own debit card in the application, create a numerical password of six digits and inform name and CPF.

The function, which should also reach other platforms, such as Facebook itself, should start working on WhatsApp in the coming weeks. With that, we just need to follow how the implementation will be and the real pros and cons of this update, which has a lot to offer. 

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Alliance Comunicação is part of the UN Global Compact, the world's largest corporate sustainability initiative

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  1. The Evolution of Marketing 1.0 to 5.0
  2. Technology for humanity
  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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