Every day, WhatsApp gains more functions that go beyond its scope of messages. The application has become a platform for doing business, and the novelty of the time is the “Next Businesses” feature, available only in the city of São Paulo.
The new tool will serve as a way to discover businesses and services near you, from a list within the application. There, you can discover supermarkets, beauty salons, restaurants, clothing stores and many other services! In this way, contacting potential customers with companies that use WhatsApp Business will be much easier.
The novelty, announced in September, is still in the testing phase. Initially, it will work only in São Paulo, among users of the beta version. And, according to WhatsApp, companies in the city can now register through the “business guide”.
The new WhatsApp function, “Next Businesses”, promises to add to sales!
The new feature, in addition to displaying different business categories, also allows you to read the details about each one. Distance information will be available, as well as the messaging feature, so that the customer can start a conversation directly with the store, if interested!
According to Will Cathcart, CEO of WhatsApp, over the next few months the company will collect opinions about the tool to study its application to new locations. “We will see the expansion of this service to other cities and other types of businesses available on WhatsApp,” he explained.
To explain it simply, mental sales triggers are a set of techniques that serve to stimulate the brain to make a certain decision. For anyone working in sales, being aware of these triggers and learning how to use them is essential for key negotiation moments.
The stimuli that our brain captures are involved in a social and emotional context. It's from them that our mind makes everyday decisions. Therefore, knowing how to awaken them is decisive for sales.
A day, as much as the number seems too high, we make about 35 thousand decisions. Most of them are taken on autopilot, as our brain creates shortcuts and simple mental rules to save our time and energy.
To stimulate the choices of your prospects and partners, you need to find one of these mental shortcuts to trigger quick and automatic reactions, which influence you on the sale. That's what mental triggers are for.
There are a number of mental sales triggers. Alliance Comunicação listed here some of the most important ones for you to apply in your company:
novelty trigger
Novelty is a powerful mental trigger, as people are always waiting to experience something new that will satisfy their cravings. So launch innovations whenever possible!
emergency trigger
The urgency is related to the amount of time that the person has to decide the purchase. For example: "it's now or never" or "this promotion expires in 2 days".
scarcity trigger
Similar to the urgency trigger, the scarcity trigger accelerates decisions with announcements like “limited enrollment” or “only two shirts available in stock”.
authority trigger
It is used for people to listen to what you have to say because you know what you are talking about, you have authority and the public trusts you. Examples: put a professional makeup artist to advertise a product, a doctor to make the medicine, etc.
trust trigger
This trigger is triggered when the customer feels they can trust you through authority, value generation, social proof, among others.
reciprocity trigger
The reciprocity trigger is activated when the company does something special for the customer. “Seven days free” or birthday coupons and overdelivery deliveries. Stimuli of this type leverage sales considerably.
Pain x pleasure trigger:
To use this trigger, you need to identify what causes pain and pleasure in your consumers. From this, you initially present the solutions to your audience's annoyances and, soon after, you present the benefits. First focus on running away from pain and then stimulating pleasure.
Now that you know more about mental triggers, start practicing them as marketing strategies to make your online sales take off!
Promotional strategies are a set of actions used to leverage a brand, company, its products and services. As competition in the digital environment is high, implementing marketing tactics is a great alternative to increase sales.
The objectives of promotional actions are several, but the most important ones are: publicizing the company, increasing sales, strengthening the brand, reaching the target audience, retaining current customers and rescuing old ones.
What many don't know is that promotional strategies can and should be more than discounts. Using them to create a stronger relationship between the customer and the company, telling the story and trajectory of the brand is also a great tactic to connect with the public and generate even more competition.
So, if you're wondering what you should do to increase your company's sales and how to connect it even more with your target audience, check out 6 promotional strategies that we've separated for you!
First purchase discount coupons are great for attracting new customers. Experts have already confirmed that it can be decisive for the purchase. In addition, you can ask for the visitor's email in exchange for the coupon, and this will become the first step for your relationship to become closer.
Make promotions on commemorative dates
Throughout the year, we have several dates that can serve as an opportunity for you to sell even more. Building an editorial calendar that focuses on your brand/product niche is a great opportunity to sell more on dates like: Mother's Day, Valentine's Day, Christmas, Black Friday.
Using dates like Customer Day, Consumer Day, to create exclusive coupons is also a great alternative.
Encourage the purchase of items through kits
If you've ever entered a website to view a product, you've probably come across the list of related product suggestions that usually appears at the bottom of the screen. Creating a kit of these products and putting them on sale is a great strategy to increase sales.
Another strategy is to analyze the products that people put in the cart the most but, for some reason, end up discarding them at the end of the purchase and, gathering them in a kit! These discounts get a lot of attention from customers.
Create campaigns on social networks
Personalized campaigns and targeted ads serve to reach the target audience that searches related to your product/service. Therefore, creating promotions and discounts to appear in the feed of these potential customers increases the chances of that person clicking on your profile to discover the brand.
But, it is important to point out that they work much more when media planning is done based on the behavior of your customers.
Make shipping deals
Many people choose a product, put it in the cart, but at the time of checkout, they give up due to the shipping cost. According to a survey carried out by Reclame AQUI, more than 63% of respondents have already abandoned a purchase due to shipping.
Investing in promotional strategies linked to this cost can be very advantageous for your company!
Intensify the campaigns
Intensify promotion campaigns 7 days before they happen. Use your company's social networks a lot for this, republish and share as many times as necessary.
I hope these promotional strategies are valid for you and that they can help increase your company's sales! We know that putting them into practice is not easy and, if necessary, you can count on Alliance Comunicação to take care of all of this for your company, studying your target audience and creating segmented strategies!
You still don't know how to sell via WhatsApp? So come and understand the benefits for your business and check out some tips!
The WhatsApp application, according to data released by Facebook, is the third most used social network in the world and has about 2 billion active users. At the same time that its adherence increased among people, the network also became one of the main sales tools.
Brazil has 108.4 million active users. Of these, 5 million accounts are WhatsApp Business. Therefore, 95% of people use the social network on a daily basis, and 80% of companies are already familiar with this platform.
Because it is known as an application for easy communication between people, companies began to join WhatsApp to communicate in a more personal way with customers. Message exchanges are instantaneous and the seller makes himself available to the customer to clarify all doubts, make voice or video calls and even make negotiations.
Sell via WhatsApp: B2B and B2C
It's important to keep in mind that there are different types of consumers and each one demands a different approach. After all, we are talking about different personas. The strategy used for B2B will not be the same for B2C.
In case of B2B, the target audience is companies. For these consumers, sales are segmented, focused on customer desires and needs. Therefore, they like lasting solutions and, to close the deal, it is necessary to show the entire structure that your company offers to serve them for a long period of time.
already the B2C it is a sale made in direct contact with the individual and your company's strategy must be focused on interaction with the consumer. As this customer's profile is constantly changing and varies by product quality and price, choosing to personalize the service and sending campaigns and discounts makes it easier for them to be attracted.
This is the best solution for not mixing the personal with the professional, as it is a platform specially designed for small, medium or large companies.
WhatsApp Business facilitates communication by offering pre-made messaging features activated by a command; generates an important amount of data, which can be metriced and used in commercial management, such as the speed of the first contact, average response time, volume of calls per day, among other benefits that are worth exploring.
2 – Use broadcast lists
They were created to further facilitate communication with the target audience of companies. At the same time, using this feature avoids the creation of WhatsApp groups, which are often uncomfortable for people.
Treating customers individually, making room for clearer and more direct communication, is the best option!
3 – Create automatic messages
To make communication with your customers more practical, you can register 3 different types of messages to be sent automatically.
Greeting message: to welcome the customer.
Absent message: used when you are not available to assist your customer.
Quick Replies: By selecting the messages you receive the most from customers, you can create automatic messages. Thus, it is possible to solve problems and answer questions instantly.
4 – Use a professional number
The number used in the WhatsApp Business tool must be for professional use only, as it conveys a good attitude to customers and helps them to have control over their work hours.
5 – Share important information via WhatsApp status
Using this feature to disseminate outstanding information to your network of contacts can be extremely beneficial. In addition, as it is only available for 24 hours, it is interesting to use it to publish limited promotions.
The link is a more attractive and easy way for people to get in touch with your company, as it is a quick and practical resource. Instead of typing the numbers, entering through the link avoids typing errors and makes the customer fall directly into the conversation.
7 – Send promotions and discounts to prospects
In addition to offering relevant content related to your products and/or services to your customer, sending promotions and discounts is also a good alternative to attract their attention!
8 – Apply the sales funnel
Creating a schedule and organizing yourself to send different messages to customers who are at different stages is essential to approach each one in the most appropriate way.
Creating transmission lists according to each product category that your company works with is also beneficial for approaching the target audience.
9 – Follow the script on how to sell via WhatsApp
Introduce yourself, understand the customer and set up a meeting. These are the 3 essential steps of the sales process. Furthermore, one cannot forget that even after the sale, contact must be maintained!
10 – Train the team for the new channel
By message, care must be taken with the tone and clarity of information. Mechanizing the service is not the best option, after all, it removes direct contact with the customer and makes communication difficult. It is important to teach and accustom the team to this new format for approaching and conducting negotiations.
Black Friday, one of the main dates for online and offline retail, will take place this year on November 26th. It is a moment long awaited by consumers looking for lower prices. According to a study, 92% of Brazilians start researching the prices of services and products months before the date.
For 57% of study participants, prior screening occurs 2 months or more in 57% of cases, and one month earlier for other 21%. This habit indicates that most Brazilians are afraid of being deceived by “black-fraud”.
The survey carried out by UOL's advertising research unit also found that, in addition to price, the main factors that influence an online purchase are: delivery time (29%), shipping cost or free shipping (55%), ease of on payment (24%), credibility or security of the application or website (27%), cashback (25%) and ease of payment (24%).
E-commerce was one of the sectors that showed the most growth during the pandemic. Compared to 2019, retail grew by 75%. Therefore, selling online was not new before social isolation, since 74% of Brazilians already preferred to buy online. But his habit was further boosted with Covid-19.
Among those who intend to buy on Black Friday, 47% will only do it online, 15% will go to physical stores and 38% say they will use both virtual and physical stores.
The survey, carried out between June 10 and 14, 2021, recorded that 53% of the participants increased the regularity of digital purchases compared to the period prior to March 2020. In addition, 73% of the respondents stated that they intend to maintain the current frequency shopping online.
Last year, Black Friday accounted for R$3.86 billion in total revenue, according to a survey carried out by Neotrust/Compre&Confie. Offerwise's research shows that purchase intentions this year will be 29% higher.
Digital transformation is a process of change and performance improvement in which companies use innovative technologies to expand reach, optimize results and further enhance the customer experience. In addition, the company obtains competitive advantages in the market. It was from digitization that companies saw that it was possible to use new data in the system. Given this scenario, it is necessary for organizations to adapt and seek to remain even more competitive, as new technologies do not stop emerging. Joining the digital transformation provides a structural change, which requires new concepts and a new order.
In 2020, the pandemic caused intense changes in society. Many companies were threatened and had to adhere to the new competitive market mechanisms. Several companies around the world were then driven to adopt and accelerate the digital transformation process.
In Brazil, around 87.5% of companies carried out some initiative aimed at digital transformation. And, according to the Dell Technologies Digital Transformation Index 2020, 95% of Brazilian companies are facing barriers and challenges in advancing their digitalization processes.
Check out 7 tips to start a digital transformation in your businessThe
Initially, it is necessary to understand that joining the digital transformation in your company is a question of survival in the market. And this change goes beyond technology.
Review your company's purpose and reason for existence. This step will help you organize goals and set up your strategy.
Evaluate your company's processes and see which ones are capable of undergoing technological changes.
Start the transformation. During this process, keep in mind where your company wants to go and how it is possible to promote change by improving infrastructure, increasing productivity, customer experience, reducing costs and new partnerships.
Now is the time to find out what technological resources are available on the market and which ones will best fit your company's purpose. Select tools that can add value in the short or medium term and invest in training for new skills.
Another important step is to manage all decision-making in order to guide the direction of companies in the various segments.
Look for specialized consultancies to help you with this transition and to ensure the success of your digital transformation, such as Alliance Comunicação, which works with a specialized team to position each company positively in the digital environment.
Through a survey carried out by KPMG, in which 5,200 companies participated, it was reported that 85% of the companies prepare sustainability reports. In addition, 72% of them follow the guidelines established by the Global Reporting Initiative (GRI), an independent global institution that is responsible for measuring the sustainable performance of companies, NGOs and public agencies, as well as helping them to understand their environmental impacts.
Sustainability reporting enables companies to develop a forward-looking management strategy based on information about negative or positive sustainability impacts. In a dynamic world, in which the economic, social and environmental spheres have the same weight as the financial sphere, it is very important for companies to take a stand and help raise people's awareness.
More than 2,000 companies recognize that climate change is a risk for business, not only because of physical factors, such as global warming, but also because of the impacts generated by new regulations, which can lead to financial risks. Therefore, companies need to be prepared.
It is important for companies to carry out a sustainable management plan incorporated into the corporate strategy, as it will directly influence the dialogue with shareholders and investors. In addition, positioning in the face of climate change is becoming increasingly essential for consumers and stakeholders.
Brazil still has a long way to go, but the number of companies that make sustainable reports grows every year. In the KPMG survey, 100 Brazilian companies participated, some of them with revenues between 1 billion and 20 billion dollars, representing 25 sectors of the economy.
Among the specialties of Alliance Communication is the preparation of Sustainability Reports, as it is a strategic tool to look at and support decisions focused on sustainability and social responsibility. The documentation also encourages transparency in the critical and relevant impacts of an economic, social and environmental nature, in addition to working on the company's trust and reputation, as it is increasingly in the public interest.
Brand positioning on social networks has been a factor that has been greatly explored in the transmission of conscious messages to consumers. With the urgency for more social and environmental guidelines, digital marketing strategies have been fundamental for companies. In addition to selling the product, corporations now bring social responsibility with them. After all, sustainable development has become a great ally in the present scenario.
First of all, it is important to establish what are the challenges that permeate society. Topics related to the use of natural resources, as well as agendas associated with minorities stand out. Therefore, understanding the role of companies in making the world better is the first step.
In this sense, the truth is that brands (regardless of the service offered) are able to reach thousands of people on the internet. Therefore, using your main communication channels only to sell your products would undoubtedly be one less chance of re-educating the public. Therefore, adopting content marketing strategies and putting them into everyday life, allied to social guidelines, can be a great achievement, even when it comes to publicizing your product (depending on the category).
Brand positioning must be consistent with the company's values
Currently, what is perceived is a strong limitation of organic reach to the detriment of paid campaigns in the digital marketing scenario. Likewise, building the presence of brands on social networks must take into account technical requirements and molding to the new algorithms dictated by social networks, in order to perform well and dialogue with the public of interest. According to a Socialbakers report, such methods were the big bet for companies in the first quarter of 2021.
Recognized for analyzing corporate performance in social media, Socialbakers released an analysis of the main trends in the area. Comprising the first quarter of 2021, the survey brings important data regarding customer experience and brand positioning.
Collaborating for the development of society and promoting social discussions on the internet must, above all, be a reflection of the corporate environment itself, generating benefits for the company's culture and, consequently, for the construction of a fairer world. Otherwise, what you see is a case of greenwashing – practice defined by the inappropriate use of agendas related to sustainable development, in which, in reality, everything that is published is just a speech aimed at profit.
Paid campaigns are an important digital marketing strategy. Likewise, building the presence of brands on social networks must take into account technical issues and dialogue with the public of interest. Which consequently favors the generation of better results and delivery of content desired by followers. According to a Socialbakers report, such methods were the big bet for companies in the first quarter of 2021.
Recognized for analyzing corporate performance in social media, Socialbakers released an analysis of the main trends in the area. Comprising the first quarter of 2021, the survey brings important data regarding customer experience and brand positioning.
According to the survey, there has been an exponential growth in investment in ads on social networks. In context, the most popular ones stand out, Instagram and Facebook. When comparing with the numbers of 2020 (a year in which records were broken), the increase was 60%. When it comes to paid advertising, the numbers register approximately 30% of growth.
The survey also indicates that, taking into account some specific sectors, investment by brands in social networks has skyrocketed. The automotive branch and the alcoholic beverages industry revealed increases of 102% and 81%, respectively, in the application of resources.
Brand presence on social networks is built in different ways
In another study by the digital marketing company, there is Instagram's record of greater leadership over Facebook during the pandemic. Also according to the report, the popularity of Instagram is 34.7% greater than that of Zuckerberg's first network. In this sense, it is worth pointing out that the way to develop brands in social networks must also be different.
While on Facebook user interaction is permeated by the frequent choice of informative content, Instagram is different. In this network, the focus must be on creativity. Strategies that stimulate engagement and increase brand recognition are very welcome, generating value for the company. Facebook, because it has more information, becomes the ideal lead conversion space.
In short, the combination of all strategies is fundamental in strengthening brands on social networks.
Engagement with environmental agendas has taken on even greater proportions in recent years, as indicated by a study by the Economist Intelligence Unit. The company, which specializes in forecasting and consulting, presented relevant data on the subject, raising reflections on an economic organization that prioritizes sustainable practices in its production.
On the global stage, themes related to environmental conservation have been increasingly recurrent, see the Paris Agreement of 2015. The treaty establishes a commitment between nations to reduce the emission of greenhouse gases, guiding countries and corporations to adoption of conscious alternatives.
In this regard, the internet has been a great ally in the dissemination of content on sustainability. According to the study An Eco-Awakening: Measuring Global Awareness, Engagement, and Action for Nature, people's concern for the environmental cause has grown 16% in the last five years.
Engagement with environmental guidelines and the importance of digital media
The analysis, in turn, highlights the behavior of communication vehicles, brands and companies in these results. This is because sharing ideas associated with sustainable development and conscious consumption makes all the difference in this scenario. After all, engagement with environmental agendas within digital environments reaches a significant number of people, expanding debates.
And according to the survey data, mobilization goes further, reflecting in individual actions, such as the creation of petitions. Since 2016, more than 159 million signatures have been collected in biodiversity campaigns, where Brazil represents the largest share with 23 million records, an organization also found in social and collective movements.
The idea is, in general terms, the creation of a more sustainable and fair economy for all.
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alliancecomunicacao.com.br
20 de February de 2025
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