According to the Usage of Apps in Brazil survey, published by Panorama Mobile Time/OpinionBox, 59% of Brazilian cell phones have WhatsApp downloaded. Thus, together with Instagram, they are the most installed applications on smartphones in the country.
The survey also states that WhatsApp is the most open application during the day, while Instagram is the champion in terms of time of use, in which 36% of respondents said they spent more time on the social network than on any other app.
WhatsApp and Instagram: Top 3 favorite apps in Brazil belong to Meta
In addition to the predilection for WhatsApp and Instagram, another Meta app closes the top 3 of the most loved apps by Brazilians, Facebook. According to the survey, it is present on the home screen of 39% smartphones in the country.
Read too: Get to know some digital accessibility tools and expand the inclusion of your brand
TikTok on the rise
The survey also revealed that TikTok is experiencing high growth, occupying privileged positions in several analyzed scenarios. Namely, the app ranks tenth in the ranking of the most common apps on home screens, in addition to receiving a significant portion of Brazilians' daily time (3%).
Therefore, surprisingly, the Chinese social network is already installed in 41% of smartphones, surpassing platforms such as Twitter (33%) and LinkedIn (31%). This data shows that TikTok is a platform in strong growth and that it is gaining more and more space in the lives of Brazilians.
Read too: Traditional Analytics Retires July 1st: See How Google Analytics 4 Can Help Your Business
Check out other findings from the Panorama Mobile Time/OpinionBox survey
Among other data collected by the study, we can mention:
– Messenger had the biggest loss of share on the home screen of smartphones among all monitored apps, with a decrease of 7 percentage points in one year;
– Half of respondents said that if they could install a single app on their smartphone, they would install WhatsApp. Next comes Instagram (15%), YouTube and Facebook with, respectively, 5% and 3%.