This Wednesday (12), WhatsApp announced that it reached the mark of 2 billion users worldwide. However, the platform's high volume of membership is not just an international phenomenon. In 2018, the Folha de S.Paulo released a number indicating that Brazil had at least 120 million active users. Based on this reality, which has changed the way of communicating in recent years, many companies have seen the application as an opportunity to better communicate with the public. Although it was launched two years ago in Brazil, many still wonder how to use WhatsApp Business and what are its advantages. Check out our content today and understand.
Just like the conventional version of the application, when opening WhatsApp Business for the first time it will be necessary to inform the mobile number that you want to use to manage the new profile. With this, the user can easily choose a separate chip, to make the complete separation of the personal account from the professional one.
After that, it is necessary configure the information for this new profile, which includes the name of the business that will appear to customers and the selection of the category it belongs to (automotive, entertainment, beauty, spa and salon, among others). Thus, WhatsApp Business will be ready to be used.
How to use WhatsApp Business? Platform offers more refined functions
When entering the menu Company adjustments, the user can find functions that help even more, such as the possibility of creating a product catalog with description, price and image. Already in the option Hang tags, it is possible to manage the status of each customer, using markers such as “order completed” or “payment pending”.
Another very useful option is generating a short WhatsApp Business URL to place on your website. When clicking on it, the customer is automatically directed to the platform's conversation window, thus not needing to add the company's contact number on the cell phone to then make contact.
More improved response time
As an important customer service tool (SAC), it is essential to respond within a reasonable time, so that the customer does not feel ignored. In this way, the professional profile can standardize a greeting or absence message, which can be sent even outside office hours.
In addition, there is also the option to formulate quick responses, which can be sent through simple shortcuts on the screen. Thus, it is possible to answer in a very practical way the price of a service or inform the opening hours of the establishment, for example.