If you're looking for strategies to increase your company's sales, chances are you've heard about mental triggers. These psychological resources are strategies that aim to influence consumer behavior and can be used to generate more sales and conversions on your website.
It is important to note that mental triggers emerged from cognitive and social studies in psychology, which show how people process information, make decisions and behave in different situations. They have been identified as patterns of behavior and emotion activation that can be exploited to influence people's decisions.
In the context of marketing and sales, triggers are important as they allow companies to communicate more effectively with their customers, creating emotional connections and encouraging specific actions. They can be used to improve engagement, increase conversions and drive more sales.
There are several types of mental triggers that can be applied in different ways, depending on the product or service offered and the target audience. Some examples of these triggers are:
Scarcity: The feeling of scarcity can encourage people to act quickly, as they believe they may miss out on a unique opportunity. This can be applied by showing that a product is running low or that there is a limited time offer.
Urgency: This trigger can lead people to act quickly as they believe they need to make a decision right away. A business can use it to offer a discount or bonus to people who purchase within a specific time frame.
Reciprocity: People have a natural tendency to want to reciprocate when someone does them a favor. A business can use this trigger to offer something of value for free, like an e-book or guide, in exchange for an email address.
Authority: People tend to trust people or companies that they consider to be authorities in their field. A company can use this mental trigger to highlight the experience of its employees and show itself to be an expert in the sector.
Social proof: People tend to follow other people's behavior, especially if they think those people are similar to them. A company can use this mental trigger by showing testimonials from satisfied customers or by highlighting how many people have already purchased a product or service.
To apply these mind triggers to your sales strategies, you can consider the following practical approaches:
Scarcity: Offer exclusive products or services, run clearance sales, create limited packages, show almost-ending sales, or offer reservations or pre-sales.
Urgency: Make flash offers, use a countdown, alert about low stock or highlight the idea of last units or seasonal products.
Reciprocity: Offer free samples, giveaways, exclusive deals for loyal customers, and personalized service. It is also possible to surprise with gifts on special dates.
Authority: Present testimonials from satisfied customers, display certifications and seals of quality, highlight experts and produce relevant educational content.
Social proof: Show customer reviews and comments, present sales numbers, produce video testimonials and share success stories. Also, consider using influencers and celebrities.
Remember that it is important to prioritize ethics in all your strategies and seek to create a lasting and satisfying relationship with the customer, instead of focusing only on the quick sale. Combining triggers with a customer-centric approach and a quality product can lead to impressive, sustainable results for any business.
Now that you know these techniques and know how to apply them in your daily life, it's time to put everything into practice. If you need help leveraging your company's lead prospecting and sales, count on us.
