You still don't know how to sell via WhatsApp? So come and understand the benefits for your business and check out some tips!
The WhatsApp application, according to data released by Facebook, is the third most used social network in the world and has about 2 billion active users. At the same time that its adherence increased among people, the network also became one of the main sales tools.
Brazil has 108.4 million active users. Of these, 5 million accounts are WhatsApp Business. Therefore, 95% of people use the social network on a daily basis, and 80% of companies are already familiar with this platform.
Because it is known as an application for easy communication between people, companies began to join WhatsApp to communicate in a more personal way with customers. Message exchanges are instantaneous and the seller makes himself available to the customer to clarify all doubts, make voice or video calls and even make negotiations.
Sell via WhatsApp: B2B and B2C
It's important to keep in mind that there are different types of consumers and each one demands a different approach. After all, we are talking about different personas. The strategy used for B2B will not be the same for B2C.
In case of B2B, the target audience is companies. For these consumers, sales are segmented, focused on customer desires and needs. Therefore, they like lasting solutions and, to close the deal, it is necessary to show the entire structure that your company offers to serve them for a long period of time.
already the B2C it is a sale made in direct contact with the individual and your company's strategy must be focused on interaction with the consumer. As this customer's profile is constantly changing and varies by product quality and price, choosing to personalize the service and sending campaigns and discounts makes it easier for them to be attracted.
Read too: According to a study, 92% of Brazilians check prices before buying on Black Friday
Check out 10 tips on how to sell via WhatsApp:
1 – Use WhatsApp Business
This is the best solution for not mixing the personal with the professional, as it is a platform specially designed for small, medium or large companies.
WhatsApp Business facilitates communication by offering pre-made messaging features activated by a command; generates an important amount of data, which can be metriced and used in commercial management, such as the speed of the first contact, average response time, volume of calls per day, among other benefits that are worth exploring.
2 – Use broadcast lists
They were created to further facilitate communication with the target audience of companies. At the same time, using this feature avoids the creation of WhatsApp groups, which are often uncomfortable for people.
Treating customers individually, making room for clearer and more direct communication, is the best option!
3 – Create automatic messages
To make communication with your customers more practical, you can register 3 different types of messages to be sent automatically.
Greeting message: to welcome the customer.
Absent message: used when you are not available to assist your customer.
Quick Replies: By selecting the messages you receive the most from customers, you can create automatic messages. Thus, it is possible to solve problems and answer questions instantly.
4 – Use a professional number
The number used in the WhatsApp Business tool must be for professional use only, as it conveys a good attitude to customers and helps them to have control over their work hours.
5 – Share important information via WhatsApp status
Using this feature to disseminate outstanding information to your network of contacts can be extremely beneficial. In addition, as it is only available for 24 hours, it is interesting to use it to publish limited promotions.
Read too: See 7 steps to make a digital transformation in your company
6 – Create WhatsApp link
The link is a more attractive and easy way for people to get in touch with your company, as it is a quick and practical resource. Instead of typing the numbers, entering through the link avoids typing errors and makes the customer fall directly into the conversation.
7 – Send promotions and discounts to prospects
In addition to offering relevant content related to your products and/or services to your customer, sending promotions and discounts is also a good alternative to attract their attention!
8 – Apply the sales funnel
Creating a schedule and organizing yourself to send different messages to customers who are at different stages is essential to approach each one in the most appropriate way.
Creating transmission lists according to each product category that your company works with is also beneficial for approaching the target audience.
9 – Follow the script on how to sell via WhatsApp
Introduce yourself, understand the customer and set up a meeting. These are the 3 essential steps of the sales process. Furthermore, one cannot forget that even after the sale, contact must be maintained!
10 – Train the team for the new channel
By message, care must be taken with the tone and clarity of information. Mechanizing the service is not the best option, after all, it removes direct contact with the customer and makes communication difficult. It is important to teach and accustom the team to this new format for approaching and conducting negotiations.
