Digital transformation is a process of change and performance improvement in which companies use innovative technologies to expand reach, optimize results and further enhance the customer experience. In addition, the company obtains competitive advantages in the market. It was from digitization that companies saw that it was possible to use new data in the system. Given this scenario, it is necessary for organizations to adapt and seek to remain even more competitive, as new technologies do not stop emerging. Joining the digital transformation provides a structural change, which requires new concepts and a new order.
In 2020, the pandemic caused intense changes in society. Many companies were threatened and had to adhere to the new competitive market mechanisms. Several companies around the world were then driven to adopt and accelerate the digital transformation process.
In Brazil, around 87.5% of companies carried out some initiative aimed at digital transformation. And, according to the Dell Technologies Digital Transformation Index 2020, 95% of Brazilian companies are facing barriers and challenges in advancing their digitalization processes.
Check out 7 tips to start a digital transformation in your businessThe
- Initially, it is necessary to understand that joining the digital transformation in your company is a question of survival in the market. And this change goes beyond technology.
- Review your company's purpose and reason for existence. This step will help you organize goals and set up your strategy.
- Evaluate your company's processes and see which ones are capable of undergoing technological changes.
- Start the transformation. During this process, keep in mind where your company wants to go and how it is possible to promote change by improving infrastructure, increasing productivity, customer experience, reducing costs and new partnerships.
- Now is the time to find out what technological resources are available on the market and which ones will best fit your company's purpose. Select tools that can add value in the short or medium term and invest in training for new skills.
- Another important step is to manage all decision-making in order to guide the direction of companies in the various segments.
- Look for specialized consultancies to help you with this transition and to ensure the success of your digital transformation, such as Alliance Comunicação, which works with a specialized team to position each company positively in the digital environment.
Read also: With more than 50 million users, Brazil is the fourth largest community on LinkedIn
