Black Friday, one of the main dates for online and offline retail, will take place this year on November 26th. It is a moment long awaited by consumers looking for lower prices. According to a study, 92% of Brazilians start researching the prices of services and products months before the date.
For 57% of study participants, prior screening occurs 2 months or more in 57% of cases, and one month earlier for other 21%. This habit indicates that most Brazilians are afraid of being deceived by “black-fraud”.
The survey carried out by UOL's advertising research unit also found that, in addition to price, the main factors that influence an online purchase are: delivery time (29%), shipping cost or free shipping (55%), ease of on payment (24%), credibility or security of the application or website (27%), cashback (25%) and ease of payment (24%).
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Black Friday and online shopping
E-commerce was one of the sectors that showed the most growth during the pandemic. Compared to 2019, retail grew by 75%. Therefore, selling online was not new before social isolation, since 74% of Brazilians already preferred to buy online. But his habit was further boosted with Covid-19.
Among those who intend to buy on Black Friday, 47% will only do it online, 15% will go to physical stores and 38% say they will use both virtual and physical stores.
The survey, carried out between June 10 and 14, 2021, recorded that 53% of the participants increased the regularity of digital purchases compared to the period prior to March 2020. In addition, 73% of the respondents stated that they intend to maintain the current frequency shopping online.
Last year, Black Friday accounted for R$3.86 billion in total revenue, according to a survey carried out by Neotrust/Compre&Confie. Offerwise's research shows that purchase intentions this year will be 29% higher.
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