Clubhouse is an audio conversation platform, more specifically aimed at creating rooms that enable direct conversations between a group of people or between a speaker and a group. It works like an open podcast, where anyone can listen to the audio chats that are running.
Read too: Connect your company: find out which social networks are most used in Brazil in 2020
Rooms can be created for a number of purposes, including chatting with friends, thematic discussions, open-format digital panels, planning an event or just meeting people. The platform also offers private chats and clubs dedicated to a specific subject.
Clubhouse was launched in early 2020 in an “extended” beta format and today has over 600,000 users and is valued at approximately US1TP4Q100 million.
Read too: Learn the main digital marketing trends for 2021
![Clubhouse](https://alliancecomunicacao.com.br/wp-content/uploads/2021/02/Clubhouse-conheca-a-nova-rede-social-de-conversa-por-audios-interna-1024x285.jpg)
![Clubhouse](https://alliancecomunicacao.com.br/wp-content/uploads/2021/02/Clubhouse-conheca-a-nova-rede-social-de-conversa-por-audios-interna-1024x285.jpg)
How does the Clubhouse work?
At Clubhouse, chat rooms have a predetermined time by the creator and there is no option to record or save conversations, or leave them stored on the platform. The rooms can have up to five thousand simultaneous participants, and the creator can control the authorization to use the microphone.
To get an invitation, you don't need to have a friend on the platform, just download the app and join a waiting list synchronized with your phone contacts.