Tag: Google Analytics

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Learn what are the main Google Analytics reports and why to follow them

relatórios do Google Analytics

Google Analytics reports are a great resource to not only track the performance of e-commerce, but also to obtain insights that can offer improvements in the digital marketing strategies used so far, to relate to visitors and sell products online.

Read too: Understand the difference between metrics and KPIs

In addition to common metrics such as number of visitors and average ticket, for example, it is possible to use the resource to generate reports with information that allow a greater understanding of user behavior in the virtual store, in addition to identifying possible errors.

Key Google Analytics Reports

Google Analytics offers a world of possibilities to monitor e-commerce performance and find out everything about the users browsing the page. In this scenario, creating reports can be a daunting task, especially for those just starting out, but there is general information that can help in most cases. 

Acquisition overview

The user acquisition report is one of the most important in Google Analytics, as it provides an overview of how many people are accessing the site in a given period, and how the user experience is, based on factors such as:

  • Engagement rate;
  • Length of stay in website sessions;
  • Origin of media channels;
  • Hours of greater access.

Engagement and performance reports

The engagement and performance report serves to show, in detail, which are the most accessed and viewed products in the virtual store. By configuring the dashboard overview by selecting user engagement, you can learn information such as:

  • Most accessed pages of the site;
  • Engagement by campaign/product;
  • Screen views per user;
  • Number of engaged people who convert into sales;
  • Products viewed more often and for longer.

Read too: Know what Performance Marketing is

monetization reports

Monitoring sales performance is extremely important for any entrepreneur and, using Google Analytics, it is possible to generate customized reports to find out which transactions were made in a given period, which items were most purchased, which revenue estimate and the results that appeared. from campaigns. In addition, it is also possible to know the exact time between viewing and completing the purchase of a product.

Consumer behavior reports

In the retention overview report, you can map how many users came to the site for the first time and demonstrated engagement. It is also possible to find out how mobile is performing and how many people access the site from their cell phones or computers when they discover the store. 

In addition, it is possible to have access to the percentage of visitors who return to the site every day or who access the e-commerce site frequently, in the same way that it is possible to know which people accessed the site once and never returned. 

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Learn how to use organic traffic to drive hits to your website

Saiba como usar o tráfego orgânico para gerar acessos ao seu site

It is estimated that the sites that appear first in search engines receive more clicks than the others, so the lower the site is, the less visits it will receive. All visits that a portal or website receives spontaneously – without investment in ads – are considered organic traffic.

Read too: Inclusive Marketing merges innovation with a more human experience

Through performance tools, such as Google Analytics, it is possible to know the origin of the accesses. These connections can be a source of:

– direct traffic: when people access the website address through the browser bar;

– referral traffic: when the person clicks on a link, existing on another site, which directs to yours;

– social traffic: that happens from the social networks.

Paid media is very efficient for immediate results, but investment in organic traffic reaches a good place in the first search results.

Tips for generating organic traffic

Although there is no practical guide to what works, there are actions that help in the growth of spontaneous hits.

  • meet the audience

One of the advantages of organic traffic is working for potential customers. However, in order to have assertive insights, it is necessary to know the behavior of the public, adjusting the planning to achieve more accurate results.

  • bet on mobile

The use of cell phones and tablets to access the internet has controlled a considerable portion of access sources. Therefore, it is essential to have adequate and fast loading pages for the good experience of the public.

Read too: Video Marketing could be a new way to increase your organic traffic, finds research

  • Be on social networks

Having a business profile on Facebook, Instagram and Twitter – using the appropriate communication strategies for each platform – drives organic growth and establishes a good relationship with the public. This is an important point for brands to remember when choosing a product.

  • Plan based on Google rules

It is necessary to work on behavioral studies and always be up to date with Google's criteria. SEO strategies are allied to adequate organic growth. Therefore, it is worth producing content with a focus on optimization, improving navigation and speed aspects, planning keywords, analyzing the site's information architecture and producing good titles and meta-descriptions.

  • Invest in different platforms and formats

E-mail marketing, social networks and referral links on other portals can improve access growth. Therefore, it is important to know the possibilities, choose the ones that best suit the objectives of the company or brand, carry out good planning and bet on multiplicity.

  • bet on content

Good keyword research, email marketing and improved loading speed are all great optimization measures, but it's the content that builds audience loyalty. Therefore, bet on creativity, adequate language, clear and reliable information and Call To Action (CTA).

  • Data analysis

Making use of analysis tools is essential to monitor results, maintain or adjust actions. Organic traffic has long-term results, but following the indicators from the beginning is decisive for conversion success.