LinkedIn is one of the most expressive social networks when it comes to networking and the dissemination of market news. The platform has a total of at least 774 million members. Of these, 260 million are active with 130 new users every minute worldwide.
In Brazil, its performance is also very relevant. The platform grows, on average, 14% per year and has just surpassed the 50 million user mark. Behind only the United States, India and China, the country is the fourth largest community in the professional network.
Since Microsoft acquired the company for $$26.2 billion in 2016, growth has accelerated and revenue has nearly tripled. "LinkedIn has become a leader in several secular growth areas spanning B2B advertising, professional hiring, corporate learning and sales intelligence," said Microsoft CEO and Chairman Satya Nadella.
New features from LinkedIn
To improve the use of the platform by users, LinkedIn launched several features in 2021, such as Cover Story, which allows video presentation; Creation Mode, for content producers; Service Pages, for freelancers and small investment owners; and a new field for pronouns.
“We have lawyers, engineers and doctors, but also singers, content producers, football players and astronauts. We are here for those who are looking for their first job and also for those who have already lived a good part of their professional lives, those who want to do business and those who are thinking about a career change. From the north to the south of the country, we have people with the most different objectives, but with the certainty that there is a LinkedIn for each one of them”, said Milton Beck, general director of LinkedIn for Latin America.
The network has more than 14 million open jobs and 90% of recruiters regularly use LinkedIn, which explains the growing interest, especially among young people, in using the platform.
THE Alliance Communication knows the importance of LinkedIn for professional relationships and, with that in mind, manages the platform completely for companies, creating new publications and campaigns. It is essential to have your network active, so that you can build new connections.
Read also: LinkedIn Ads: learn why to invest in ads on this social network
