The Official Microsoft Blog recently announced the integration of artificial intelligence into Bing search, bringing a new dynamic for SEO professionals. Let's explore how Bing AI Search works and the important information SEO professionals should know.
Bing's new search incorporates chat capabilities based on ChatGPT, which is an advanced artificial intelligence model. However, the chat feature is currently only available to those who have access to the new version of Bing. Users can sign up for a waitlist to experience ChatGPT when it launches.
To join the waitlist, just go to bing.com, click on “Chat” in the top menu, select the option “Join the waitlist” and sign in to your Microsoft account. Once on the waitlist, users will be notified when the resource becomes available.
It's important to note that while Microsoft provides additional options such as apps, Chrome extensions, and changes to search settings, these steps are not required after joining the waitlist.
While the chat feature isn't available yet, Bing users can already try out an advanced sample of the search. For example, when searching for a specific request such as “I need to cook dinner for 6 people who are vegetarian. Can you suggest a 3-course menu with a chocolate dessert?” Bing returns traditional search results, but also lists four complete menus.
With the chat feature, users will be able to interact and respond to search results. This will open possibilities for a more interactive and personalized experience. For example, by searching for “ways to lose weight”, instead of just getting content from publishers, users will be able to ask ChatGPT to put together an exercise routine using apps, customizing them for the night shift and combining them with a food routine.
The technology of Bing AI Search combines four main elements: the OpenAI Model, the Microsoft Prometheus Model, the artificial intelligence applied to the search algorithm and the new user experience. The OpenAI Model is the latest generation of artificial intelligence that answers questions with greater accuracy and speed. Bing Orchestrator is a key component that unites Bing's search, indexing and ranking data with the artificial intelligence of GPT.
This evolution of Bing brings significant improvements to the SERPs and gives users an improved experience when interacting with the web. Microsoft is testing this technology in 169 countries and plans to gradually make it available to all users as demand is already very high.
In short, the new AI-powered Bing search offers chat capabilities based on ChatGPT, enabling more personalized interactions and an improved experience for users. SEO professionals must be aware of these changes and explore the opportunities that arise with this technological evolution.
