Inbound Marketing is the content production and positioning strategy that attracts consumers to your company's website. In many situations, it is known as attraction marketing, but the methodology consists of producing relevant content, directed towards your business and your target audience, attracting the attention of these people and converting them into potential customers.
Alliance Comunicação works with a focus on strategy and, right from the planning stage, the content is designed in a way that is directed towards your business, your industry and your potential customers. We want the information produced to attract quality flow to your portal, nurturing a relationship, capturing leads and turning them into customers.
All information produced is based on text optimization strategies for SEO. With this, the automation flow for lead generation, customer capture and conversion is carried out. It is the sales funnel strategy, consisting of four main stages: Attraction, Relationship, Conversion and Analysis.