The digital journey of consumers demands that, more and more, quality content be delivered, so that the company can offer good knowledge to its client. The podcast is a new way of doing this.
Podcast is audio content, made available through a file or streaming, which has the advantage of being on demand, when the user wants it. It can be heard on several devices, which helped in its popularization, and usually addresses a specific motto.
Users prefer this media precisely because of its practicality when listening. They can consume the programs while working, driving or doing household chores. Unlike videos, your listeners don't have to stop everything they are doing to listen, which facilitates behaviors such as marathoning episodes, something very common among podcast listeners.
Furthermore, podcasts are extremely practical and fun to listen to. They tend to involve natural and dynamic conversations, where the listener really feels part of it. For this reason, many companies have realized the power of the podcast for Content Marketing.
This format can be adapted to deal with more technical matters involving the company's expertise, news from the area and interviews with important professionals in the market. Similarly, freelancers can leverage this power to better market their work.
It is possible to educate the market about a subject, achieve greater visibility and increase customer acquisition, as well as diversify the content strategy you already have with texts. Thus, you offer more options to your customers and increase the chances that they will engage with your work.
