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“Next Businesses”: discover the new WhatsApp feature

Every day, WhatsApp gains more functions that go beyond its scope of messages. The application has become a platform for doing business, and the novelty of the time is the “Next Businesses” feature, available only in the city of São Paulo.

The new tool will serve as a way to discover businesses and services near you, from a list within the application. There, you can discover supermarkets, beauty salons, restaurants, clothing stores and many other services! In this way, contacting potential customers with companies that use WhatsApp Business will be much easier.

The novelty, announced in September, is still in the testing phase. Initially, it will work only in São Paulo, among users of the beta version. And, according to WhatsApp, companies in the city can now register through the “business guide”.

Read too: Check out 6 promotional strategies to move your e-commerce

The new WhatsApp function, “Next Businesses”, promises to add to sales!

The new feature, in addition to displaying different business categories, also allows you to read the details about each one. Distance information will be available, as well as the messaging feature, so that the customer can start a conversation directly with the store, if interested!

According to Will Cathcart, CEO of WhatsApp, over the next few months the company will collect opinions about the tool to study its application to new locations. “We will see the expansion of this service to other cities and other types of businesses available on WhatsApp,” he explained. 

Read too: How to sell via WhatsApp: check out 10 tips for your business!

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Alliance Comunicação is part of the UN Global Compact, the world's largest corporate sustainability initiative

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  1. The Evolution of Marketing 1.0 to 5.0
  2. Technology for humanity
  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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