For many years now, the use of smartphones has become quite common in the daily lives of millions of people, who in turn use the device in different ways. As a result, companies began to develop strategies aimed at this market. Among the measures, one that stands out is mobile marketing.
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In this case, the concept is based on using the resources of mobile devices to communicate with the public, so that there is interaction, dissemination and generation of influence. Therefore, the following actions can be included in this type of strategy:
- Application notifications;
- Message on WhatsApp and other services;
- SMS;
- E-mail marketing.
How to develop a good mobile marketing strategy?
Due to the high volume of people using mobile – to get an idea, the cell phone alone is present in 99.5% of Brazilian homes with internet access, according to the Brazilian Institute of Geography and Statistics (IBGE), it is necessary to adopt the correct planning to be able to stand out.
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Therefore, it is necessary to know the model well and pay attention to the following topics:
- Prioritize the user experience. Therefore, the content must be easy to access, view and interact with;
- The layout and design of websites and pages must be responsive. This means that adapting to different screen sizes and types must be considered;
- Regarding the messages sent, it is important that they are direct and concise, since reading time on mobile devices is usually shorter;
- The same should be done with the forms, which need to be shorter and more objective;
- The contents presented must be light and, above all, have a fast load;
- It is very important that messages are only sent with the user's permission. According to the General Data Protection Law, sending unsolicited content is intrusive and illegal.
