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Online media: research points to growth of 26.6% in accesses to social networks

Online media has taken on new meaning in recent weeks due to stay-at-home guidelines. However, in addition to this, research indicates that the use of social media also showed growth.

Read too: How Digital Marketing can help overcome the crisis

According to a media analysis by Comscore, the interval between the 16th and 22nd of March had 26.6% more hits on social networks than between the 9th and 15th of the same month.

The balance also explains that sessions on platforms such as Facebook and instagram went from 34 billion to 43 billion, as the average time spent in these online media increased by 19% in the compared periods.

However, in addition to using these tools to connect with loved ones and search for information, it is observed that users are also using digital platforms to distract themselves.

Read too: Digital Marketing: 10 trends your brand should pay attention to in 2020

Online media users are looking for lighter and more relaxed content

Comscore's analysis points out that content of the genre familiar and young had an increase of 43.1% in the analyzed period.

This means that from 637 million views it went to at least 900 million. Other expressive ranges are games and entertainment which grew, respectively, by 20% and 22.8%.

Read too: Learn about the changes to Facebook Messenger that will apply from 2020 to commercial pages

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Alliance Comunicação is part of the UN Global Compact, the world's largest corporate sustainability initiative

Embark on this journey,

Register!

  1. The Evolution of Marketing 1.0 to 5.0
  2. Technology for humanity
  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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