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Brand investment in social networks grows by 60% between 2020 and 2021, Instagram and Facebook stand out

Paid campaigns are an important digital marketing strategy. Likewise, building the presence of brands on social networks must take into account technical issues and dialogue with the public of interest. Which consequently favors the generation of better results and delivery of content desired by followers. According to a Socialbakers report, such methods were the big bet for companies in the first quarter of 2021.

Recognized for analyzing corporate performance in social media, Socialbakers released an analysis of the main trends in the area. Comprising the first quarter of 2021, the survey brings important data regarding customer experience and brand positioning.

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According to the survey, there has been an exponential growth in investment in ads on social networks. In context, the most popular ones stand out, Instagram and Facebook. When comparing with the numbers of 2020 (a year in which records were broken), the increase was 60%. When it comes to paid advertising, the numbers register approximately 30% of growth.

The survey also indicates that, taking into account some specific sectors, investment by brands in social networks has skyrocketed. The automotive branch and the alcoholic beverages industry revealed increases of 102% and 81%, respectively, in the application of resources.

Brand presence on social networks is built in different ways

In another study by the digital marketing company, there is Instagram's record of greater leadership over Facebook during the pandemic. Also according to the report, the popularity of Instagram is 34.7% greater than that of Zuckerberg's first network. In this sense, it is worth pointing out that the way to develop brands in social networks must also be different.

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While on Facebook user interaction is permeated by the frequent choice of informative content, Instagram is different. In this network, the focus must be on creativity. Strategies that stimulate engagement and increase brand recognition are very welcome, generating value for the company. Facebook, because it has more information, becomes the ideal lead conversion space.

In short, the combination of all strategies is fundamental in strengthening brands on social networks.

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  1. The Evolution of Marketing 1.0 to 5.0
  2. Technology for humanity
  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

Receive weekly rich content on the main topics that address the 70 years of marketing evolution: from the focus on the product to the concept of human centrality.

Embark on this journey,
Register!

Alliance Comunicação is part of the UN Global Compact, the world's largest corporate sustainability initiative

Embark on this journey,

Register!

  1. The Evolution of Marketing 1.0 to 5.0
  2. Technology for humanity
  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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