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WhatsApp launches in-app purchase button

WhatsApp launched this Tuesday – November 10th – a new buy button for business accounts, available worldwide. The main objective of the functionality is to improve communication between customers and companies, facilitating access to the catalog of available items. The novelty will be made through an update on WhatsApp Business accounts, where consumers will be able to interact with companies when purchasing a product. 

Read too: Black Friday 2020: choose the best strategy to succeed on digital

According to representatives of the application, the resource will help people to find a company's catalog and know what services and products it offers, in addition to starting a conversation about the item of interest with just one touch, which was previously only possible accessing the brand profile.

WhatsApp: shopping button

The new purchase button will be available where the voice call option was, that is, in the upper right corner next to the add contact and options buttons. The role will be represented by an icon that resembles a storefront.

This is yet another application initiative to make the platform a business option and not just a communication option. Recently, WhatsApp brought the option for users to complete purchases directly in conversations, in addition to expanding the ways in which people can check out the products available. 

Read too: Networks and Social Media: when to use each term?

whatsapp business

According to the company, more than 175 million people exchange messages daily through WhatsApp Business, and more than 40 million access a business catalog every month, with more than 13 million in Brazil alone. 

In addition, a recent Accenture survey showed that 83% of Brazilian adults are more willing to buy from companies that use messaging applications than from companies that do not have this type of tool. 

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  1. The Evolution of Marketing 1.0 to 5.0
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  6. The Marketing Paradox for Connected Consumers
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  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
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  12. Customer experience (CX) – Machines are cool, but humans have emotions
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  18. Predictive Marketing – How to anticipate market demands with proactive actions
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  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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