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Understand the difference between metrics and KPIs

To strengthen the presence of a brand in the digital environment, it is essential to know how to analyze whether the chosen actions bring positive results for the business. To make this measurement, it is necessary to know the difference between metric and KPI. Confusing these two concepts can be harmful when making decisions and delivering results.

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One of the advantages of digital marketing over traditional marketing is that everything can be accurately measured to guide decisions and insights.

Metrics are measurement systems that calculate behaviors, trends or business variables. It is simple and generic information that is important to monitor the results and be clear about the actions to be taken. In this way, it is possible to know how users interact with the site, for example.

On the other hand, KPIS are indicators generated through metrics. Through them, it is possible to analyze whether an action or set of initiatives are generating results for the achievement of a company's goals. These performance indicators make the institution's objectives clearer and fully measurable, making it possible to clearly monitor goals.

What is the difference between metric and KPI?

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KPIS are important indicators for understanding the level of success of a business and are directly linked to performance, focusing on the company's strategy and goals. Metrics, on the other hand, are information that are not necessarily linked to the company's objectives, it is just something that can be measured.

  • Number of leads and number of conversions are examples of metrics.
  • Acquisition cost per lead and conversion rate and sales are examples of KPI.

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  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
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  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
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  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

Receive weekly rich content on the main topics that address the 70 years of marketing evolution: from the focus on the product to the concept of human centrality.

Embark on this journey,
Register!

Alliance Comunicação is part of the UN Global Compact, the world's largest corporate sustainability initiative

Embark on this journey,

Register!

  1. The Evolution of Marketing 1.0 to 5.0
  2. Technology for humanity
  3. The Generation Gap – Marketing to Baby Boomers and Generations X, Y, Z, and Alpha
  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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