Video content is increasingly popular in Brazil. This is what points out a survey carried out by Kantar Ibope Mídia, in which it says that 99.6% of the Brazilian population was reached by messages in the form of video.
Among the devices, television (open or pay) was the audience champion, with 78.7%, while smartphones, tablets and computers were with 21.3%.
Another factor raised in the study is the average national consumption time, which reaches 5h17min per day watching television linearly. Among the capitals, Rio de Janeiro has the highest average time, reaching 6h04min.
Research reveals higher advertising investment in the video format
The high rates indicate a favorable public position towards the format, which should be explored by the advertising market in the coming years.
According to the study, 68% of all advertising investment in 2022 was spent on video, an increase of one percentage point over 2021. However, if you only analyze the 10 most influential brands in the market, the number increases from 71% to 74%.
Online video reaches 31.8% of the Brazilian population in one day
Connectivity is increasing every day and the percentage of reach of an online video in just one day shows this. The study points out that 31.8% of the population is achieved by the daily format. Already in a month, the number of people almost doubles, rising to 61.1%.
In this way, 55% of people are achieved by watching TVs and connected TVs, while 36% through the smartphone.
At least 56% of people would accept advertising on streaming platforms if they were cheaper
The survey also revealed that in Brazil, 56% of people who subscribe to a streaming service would accept advertising on the platforms, if this made subscriptions more affordable. The value is higher than in other countries such as Great Britain (53%), Argentina (48%) and Germany (44%).
It's time to invest in video ads
With the high reach of the format, it is time to invest in video advertising. Therefore, small, medium and large companies should seek to apply the format in their social networks to increasingly leverage the enterprise.
However, it is important to point out that the quality of the product must be good in order to catch the attention of the potential customer and convert him. Therefore, having an efficient team behind the audiovisual production, which performs from capturing to editing and publishing efficiently, can make all the difference in the Return on Investment (ROI).
The annual South by Southwest (SXSW) festival, one of the biggest innovation events in the world, will be face-to-face again in 2023, as its 2020 edition was canceled due to the pandemic and the 2021 and 2022 meetings were completely virtual. The exhibition opened on March 10th and runs until March 19th and is taking place in Austin (Texas), in the United States of America.
Announcements of technological innovations are expected in different areas, such as movies, music and, mainly, business.
Check out 10 historical milestones that have occurred since the first event held:
1987 – The first SXSW was held in March 1987 in Austin (Texas), with the aim of promoting local and regional music;
1994 – The festival expanded to include cinema, adding an independent film competition;
1995 – First interactive conference was added to the festival, exploring themes such as technology, media and culture;
2000 – Goes international, bringing bands and filmmakers from all over the world;
2004 – Twitter was officially launched during SXSW Interactive;
2007 – SXSW released its official mobile app, becoming one of the first events to do so;
2009 - The Twitter panel at SXSW became legendary after CEO Evan Williams interrupted the broadcast to show a video of a dog playing with a stuffed monkey;
2010 – SXSW launched its first startup competition, the SXSW Accelerator, providing an opportunity for startups to present their ideas to investors and potential partners;
2011 - President Barack Obama delivers a speech at SXSW Interactive, becoming the first US president to do so;
2019 – The festival expanded further, including a new science and technology-focused segment, SXSW EDU.
Brazilians are part of the largest international delegation at the event, according to Uol
In this edition, many Brazilians are having the opportunity to participate in the meeting.
Brazil will be represented by around 1,900 people from the corporate and advertising world, in addition to entrepreneurs and experts in the technological, cinematographic and musical world.
The presence of 10 companies from the State of São Paulo at the site was counted. With the help of the Secretariat of Culture and Creative Economy of the State of São Paulo, immersion in the event aims to exchange knowledge between companies in the sector, thus encouraging the generation of new businesses, in addition to attracting investments to the capital of São Paulo.
“Carro Voador” by a company with a national arm is presented for the first time outside Europe!
Among the innovations taken is Eve Air Mobility, a subsidiary of Embraer, which presents a full-size mockup of the cabin of its “flying car”. For the first time the idea is being shown outside Europe.
“Meu Casulo de Drywall” is the only Brazilian film at SXSW, in 2023
Written and directed by Caroline Fioratti, “Meu Casulo de Drywall” is the only Brazilian film that will make its debut at the SXSW film festival in the edition. Starring Bella Piero and Maria Luisa Mendonça, the film also features Michel Joelsas, Mari Oliveira, Daniel Botelho and Caco Ciocler, shows the story of a condominium after the death of a young woman on her 17th birthday.
Kombi back on the American continent?!
Volkswagen brings to the public for the second time the successor to the Kombi, the electric model ID. buzz. In the immersion study phase in the United States of America, the car has been increasingly successful in Europe.
What will you look for, Bobo? Is there a film there?
Lionel Messi's unpleasant dialogue with Weghorst, after Argentina's victory over the Netherlands in the Qatar World Cup, became a fun Netflix campaign, calling the chatbot for WhatsApp "Bobot".
The expression, which can be understood as “what are you watching?” is interpreted by the robot as a request for a series and movie recommendation.
Digital Privacy – Is it possible to have it?
In a panel on digital privacy, the speakers responsible for the development of “Aura” stated that, in the near future, the main signature that will have to be made in the digital world will be that of privacy.
With several digital crimes gaining space according to technological advances, the fight is tough, but it is believed that it is possible to win. While services like “Aura” do not reach Brazil, here are some digital security tips for you:
Do not reuse passwords or write them down in your cell phone notebooks;
Use two-step authentication whenever possible;
Don't tell things on social media that could be used against you to discover passwords;
Teach children from an early age not to talk to strangers in the digital world as well.
Curitiba project wins “Best Bootstrap Company” award at SXSW 2023
AMA (Agentes do Meio Ambiente) is a project from Curitiba, Paraná, which aims to promote sustainability and entrepreneurship through technology. The idea, applied in the capital of Santa Catarina, has two integrated applications: one for public janitors, which has more than 600 active janitors, and another for users committed to the environment in their homes, communities and cities.
Based on tasks defined by the Municipal Department of the Environment, janitors carry out the activity in the regions where they live, generating an extra income of up to R$1.1 thousand per month.
The company won in the special category Best Bootstrap Company, which rewards startups that have not yet received investment rounds.
“Lightsaber” in real life exists!
A real “Lightsaber” was unveiled during SXSW. In addition to emitting the characteristic sound of the Star Wars franchise weapon, it also retracts and expands at the simple push of a button. However, of course, the equipment is not a real weapon. It's just another attraction for the collection of fans of one of the greatest in the saga. Have you ever thought about having your own saber?
Brazilian virtual reality game is featured at SXSW
Yuki, a game designed by Brazilian studio Arvore Immersive is making a splash at SXSW! In a salon that promotes experiences with augmented reality, the game that mixes bullet hell and roguelike genres has been successful in mixing physical and digital elements to create the experience. The object of the game is to shoot enemies, which appear all over the map!
Oscar win for “Everything, everywhere at once” is praised by Tilda Swinton!
In an interview with Eugene Hernandez, Tilda Swinton praised the victory of the feature film “Everything at the same time” at the last Oscar. According to the actress, the film does not follow the traditional Hollywood standards, being a breakthrough.
Is the end of the internet as we know it near? For Amy Webb, yes!
The futurist and CEO of the Future Today Institute, Amy Webb, believes that the internet as we know it today is nearing its end. Well known for her accurate predictions for the technological universe, Webb highlighted the impacts of generative Artificial Intelligence (AI), which will grow in the coming years.
Thus, the CEO claims that solutions such as Midjouney, DALL-E and ChatGPT will be used on a daily basis by users.
Patagonia CEO Reinforces Company Concern About Weather at SXSW
In an interview with journalist Katie Couric, the CEO of Patagonia, Ryan Gellert, expressed concern about the global climate. It is worth remembering that, in September last year, Yvon Chouinard announced that he will donate the company, valued at more than R$ 15 billion, to a fund aimed at combating and repairing climate change.
According to Gellert, the company's revenues and profits will be passed on to the cause and that this is the result of preparations begun over the last 50 years.
Robert Downey Jr. and the fight against virtual crime!
The actor known worldwide for his role as Tony Stark in the Iron Man franchise, Robert Downey Jr. was at SXSW representing the company in which he is an investor, Aura. The cybersecurity startup relies on artificial intelligence to function.
Disney and the ability to create memorable experiences
Nearly 25 years ago at The Walt Disney Company, Josh D'Amaro shared a little about how the brand is able to create memorable experiences. In addition to citing hospitality, creativity and imagination, D'Amaro spoke about the immersion that the company's theme parks offer.
According to him, with a meticulous process of working with characters, music, visual effects and even food, the experience becomes unique.
Most Hopeful and Desperate Project in Human History Is Artificial Intelligence, Says President of OpenAI
In an interview with journalist Lauren Segall, OpenAI co-founder and president Greg Brockman said that artificial intelligence is the most hopeful and despairing project in human history.
In the conversation, Brockman also said that, despite the rapid evolution of artificial intelligence tools, there are still more questions than answers. Asked about ChatGPT, he was direct: “The merit of ChatGPT was to transcend fiction”.
Food as a catalyst for global change
The World Center Kitchen, created and idealized by chef José Andrés, is an organization made up of several volunteer chefs from around the world. Thus, it arrives in countries activating the network of local markets and restaurants to feed those in need and then reactivate the economy through business.
Streaming subscriptions galore – Can the salary hold?
Andrew Wallenstein and Heidi Chung, analysts at Variety's intelligence platform, addressed a sensitive topic at SXSW: the number of streaming subscriptions in the world.
According to analysts, there is a relentless race to get more and more customers. However, Netflix is the only major company in the industry to make a profit. Therefore, they came to the conclusion that smaller companies need to structure themselves more to compete and ensure that, in the average income of a family, the salary is not enough for the high number of streams available.
What is the impact of Artificial Intelligence on creativity
Adobe Lead Designer Brooke Hopper addressed the impact of technological evolution on creativity in her presentation at SXSW. There are many questions about the designer's creative process with the use of AI. According to Hooper, the process is no less valid when the machine is involved.
In this way, it can be a creative tool, like a brush, a camera, or a musical instrument. Therefore, Lead Designer argues that AI can help artists to experiment and produce things that were not possible without its help.
Was the metaverse flopped?
That's not what SXSW's top mentors believe. With prototypes increasingly inserted in the population, such as the Seoul Metaverse Cities, created in the city of Seoul (South Korea) to concentrate public services, the metaverse is growing more and more. Retail is also growing, with brands like Nike and Forever 21 having thousands of users in environments with Roblox.
Are humans the new assistants for robots?
With the agility and ease of increment of new technologies, SXSW faced an increasingly latent question: would humans be the new assistants for robots?
According to studies, technologies have created more jobs than they have taken away, but the future is uncertain in the era of exponential AI. Thus, during several lectures, the idea of always working together with AI was reinforced, facilitating our services and using the best of technology.
In addition to publishing content on Instagram, on a minimally constant basis to remain relevant on the platform and its audience, it is also interesting for brands to stay on top of their news. After all, a new tool can put you ahead of the competition. Aware of the importance of Instagram updates for businesses, we have listed the most recent ones for you to try and, who knows, convert new customers.
Purchase of Verified Stamps
One of the most commented news recently was the announcement of purchase verified stamps, for both Facebook and Instagram, as both platforms are owned by the same CEO, Mark Zuckerberg. Until then, the seals were only awarded to profiles that made the request, in addition to fulfilling prerequisites, such as being notable and being of public interest. Therefore, the seal is associated with the authenticity of the profile not only on Instagram, but also on other media, such as Twitter.
Instagram has also been giving incentive signals to attract more content creators in video formats. It is the case ofgifts′′ (gifts, in Portuguese translation) for profiles that are streaming live and on Reels. It is, therefore, a new way of being monetized by social media, since each star purchased by the user/viewer earns cents of dollars to the creator of the content. The novelty is still limited to some parts of the world.
More account recovery features
When a company suffers problems in relation to account invasion, login, or even fake accounts use its information, the consequences are magnified to the fullest extent, as it may involve exchanging bank details with customers in the DM, for example. Therefore, it is important that the brand also knows how to access support at these times. Recently, Instagram expanded the ways to recover accounts which are valid only for your account (whether personal, business or content creator). In the case of friends or family, there are other ways. To check out how to request Instagram support for your profile, Click here.
Group profiles
Another novelty to come is the creation of group profiles on Instagram, where users can create a profile, add followers, and then share publications limited to their members. This tool has great potential to strengthen brand communities, with consumers more comfortable exchanging experiences with each other. It is, therefore, a very interesting channel for managers to improve their products and services based on real feedback.
Instagram updates that have been live for a while, but few brands exploit
90 second reels
With the launch of TikTok, Instagram has more than doubled its attention to improving Reels performance. After all, more users consuming Reels means less people spending time on TikTok. With that, there was a time limit change for Reels, which is now in 90 seconds. So, if your brand suddenly provides a health service, education or has a more complex specific theme, it's worth taking this extra time to talk to your audience in a more relaxed and complete way.
Another interesting resource that brands can use and abuse is the profile post pinning. Available for a few months now, the tool allows a feed publication that you consider important to be at the top of the profile (up to three are possible) and, who knows, capture a new customer with that post you took so long to produce. To use the function, just click on the three dots in the feed image and then choose “pin to your profile”.
60 second stories
Finally, following the same logic of extending user time on the platform, Instagram also increased the duration limit of stories. Now, they can be up to 60 seconds, thus putting an end to that hassle of transitions between one story and another.
So, which of the above tools are you looking forward to trying on your company profile?
LinkedIn is one of the most expressive social networks when it comes to networking and the dissemination of market news. The platform has a total of at least 774 million members. Of these, 260 million are active with 130 new users every minute worldwide.
In Brazil, its performance is also very relevant. The platform grows, on average, 14% per year and has just surpassed the 50 million user mark. Behind only the United States, India and China, the country is the fourth largest community in the professional network.
Since Microsoft acquired the company for $$26.2 billion in 2016, growth has accelerated and revenue has nearly tripled. "LinkedIn has become a leader in several secular growth areas spanning B2B advertising, professional hiring, corporate learning and sales intelligence," said Microsoft CEO and Chairman Satya Nadella.
To improve the use of the platform by users, LinkedIn launched several features in 2021, such as Cover Story, which allows video presentation; Creation Mode, for content producers; Service Pages, for freelancers and small investment owners; and a new field for pronouns.
“We have lawyers, engineers and doctors, but also singers, content producers, football players and astronauts. We are here for those who are looking for their first job and also for those who have already lived a good part of their professional lives, those who want to do business and those who are thinking about a career change. From the north to the south of the country, we have people with the most different objectives, but with the certainty that there is a LinkedIn for each one of them”, said Milton Beck, general director of LinkedIn for Latin America.
The network has more than 14 million open jobs and 90% of recruiters regularly use LinkedIn, which explains the growing interest, especially among young people, in using the platform.
THE Alliance Communication knows the importance of LinkedIn for professional relationships and, with that in mind, manages the platform completely for companies, creating new publications and campaigns. It is essential to have your network active, so that you can build new connections.
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Dicionário online
Experiência legível
Content Scaling
Predefinição
Text Magnifier
Readable Font
Dyslexia Friendly
Highlight Titles
Highlight Links
Font Sizing
Predefinição
Altura da linha
Predefinição
Letter Spacing
Predefinição
Left Aligned
Center Aligned
Right Aligned
Experiência visualmente agradável
Dark Contrast
Light Contrast
Monochrome
High Contrast
High Saturation
Low Saturation
Adjust Text Colors
Adjust Title Colors
Adjust Background Colors
Orientação fácil
Mute Sounds
Hide Images
Virtual Keyboard
Reading Guide
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Dark Cursor
Big Light Cursor
Navigation Keys
Accessibility Statement
alliancecomunicacao.com.br
November 17, 2024
compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium's (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website's UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website's HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you've found a malfunction or have ideas for improvement, we'll be happy to hear from you. You can reach out to the website's operators by using the following email
Screen reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Various Internet Applications) technique, alongside different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website's functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here's how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen reader optimization: we run a background process that learns the website's components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogs (popups), and others. Additionally, the background process scans all of the website's images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website's HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key. Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allowing the focus to drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Engine-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we use a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continuously improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advances. For any assistance, please reach out to
