The essence of social media is interaction between users. With that, more important than publishing is practicing the exchange and creating a dialogue relationship with those who are following us. The Renaissance Theater case has a lot to do with this and is directly related to the numbers we saw last year: 186% growth in the number of followers; in range 640%; in engagement 590% and; in comments 3649%. All organically.
Teatro Renaissance – known in São Paulo for its tradition
Teatro Renaissance was born in the late 1990s and, since its inception, its directors have contemplated the most varied scenic forms, with different shows, languages, proposals and approaches to human relations. The illustrious names of Bibi Ferreira, Elza Soares, Pedro Paulo Rangel, Cristiane Torloni, Marisa Orth and Juca de Oliveira are among those that are part of its history.
In addition to its privileged location, on Eixo da Paulista, Teatro Renaissance has a large loyal audience, which has a very close and assiduous relationship with the space. For many, it is a recurring meeting point on weekends.
Relationship between Instagram and Teatro Renaissance
Unlike many brands that didn't hesitate to migrate to Instagram, when the social network gained popularity, Renaissance only arrived on the platform in 2020 and in a pandemic context. That is, with the brand unfamiliar with the possibilities that social media can offer.
With that, we devised strategies that not only diversify the contents and explore other publication formats, but also that make a humanized communication of its values and keep the history of the theater alive, remembering and doing justice to the shows that have already been there and could not be recorded on the network when they happened.
Organic 100% results on Instagram
As a result, Teatro Renaissance was able to reach many new people in an organic way, without any advertisements, and awaken reactions and comments, often related to a memory of a moment they lived there, to the emotions they felt when watching a play.
From this, it became possible to evolve more and more organic performance metrics to the point that theater directors feel comfortable in forgoing investments in the media.