Discussions about diversity have gained more and more space in the public sphere, which is directly reflected in advertising. With that in mind, brands have developed some strategies to align with current demands, as is the case with Facebook. Recently, the company launched a calendar corresponding to the first quarter of 2021, featuring the main dates related to the theme, inspiring other corporations to promote diversity campaigns.
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The calendar is part of the program Ads For Equality of Facebook, which seeks to encourage representativeness in advertising campaigns, generating greater identification on the part of the public. According to a report from the same program, named as Data, Diversity and Representation, there is much room for improvement when it comes to diversity, which is expressed, for example, in the automobile sector.
The research points out that, in 85% of the Jeep brand advertisements, the protagonist is a man. However, gender inequality is not the only thing to be overcome in advertising campaigns. In segments of Fashion and Behavior or even Technology, there is a lack of representation of bodies and race.
Q1 dates for diversity campaigns
Regarding the Facebook calendar, the Q1 2021 dates useful for exploring diversity in your business are:
- 01/04 – World Braille Day;
- 01/24 – World Day of African and Afro-descendant Culture;
- 01/02 – Advertising Day;
- 07/02 – National Day of Struggle of Indigenous Peoples;
- 02/28 – World Rare Disease Day;
- 08/03 – International Women's Day;
- 03/15 – Consumer Day.
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