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Meta ads new features to improve ad performance

Meta is currently testing two new types of ads that have the potential to benefit retailers by providing better results and converting new customers.

Managed Partner Ads Lite

This new functionality offers a form of ad personalization for retailers, allowing them to leverage their own CRM data in conjunction with retail media networks to improve ad targeting.

This approach can be particularly beneficial for retailers looking to reach a more relevant audience and thereby increase their conversion rates.

While primarily aimed at large brands in the retail sector, this new feature could be a valuable tool to improve ad targeting in a post-iOS 14 landscape.

Local Inventory Ads

Local Inventory Ads allow advertisers to dynamically target only users who are close to their stores, displaying relevant information about prices and product availability.

This option is especially interesting for local companies that want to dynamically present their best products to a close audience.

About Meta updates

During testing, the Managed Partner Ads Lite functionality resulted in a 3.9% increase in drug sales and a 2.5% increase in cosmetics sales for Walgreens Advertising Group. This retail media network partnered with Meta and a major national brand to run an optimized online sales campaign for dozens of products.

These results highlight the effectiveness of this new approach, especially for retailers who have a wide range of products and are looking to improve the performance of their campaigns.

It is clear that Meta has been committed to mitigating the impacts of iOS and data loss, as well as providing new targeting options to improve the performance of their clients' campaigns.

These new features could represent a significant game changer for retailers, allowing them to run more efficient local campaigns and improve ad targeting, relying on valuable data for the platform to optimize campaigns and increase the conversion rate.

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  4. The influential digital subcultures: youth, women and netizens
  5. The new way of the consumer
  6. The Marketing Paradox for Connected Consumers
  7. Power shift to connected consumers
  8. How to create inclusiveness and sustainability for society
  9. How to make technology more personal, social and experimental
  10. The same strategy does not work for everyone
  11. Industry archetypes and best practices
  12. Customer experience (CX) – Machines are cool, but humans have emotions
  13. Human-centric marketing for brand attraction
  14. Omnichannel marketing for brand engagement
  15. Content marketing for brand curiosity
  16. Engagement Marketing for Brand Affinity
  17. Data-Driven Marketing – How to Create a Data Ecosystem for Better Target Market Selection
  18. Predictive Marketing – How to anticipate market demands with proactive actions
  19. Contextual Marketing – How to Create a Personalized Perception-and-Response Experience
  20. Augmented Marketing – How to deliver human interactions empowered by technology
  21. Agile Marketing – How to Run Bigger, Agile Operations

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