More than representatives of a company, CEOs are experts and can influence as thought leaders in their industries. Here, we are talking about building reputation and image, which, when well worked, clearly reflect positively on how the company is perceived.
The CEO's positioning strategy, whether on digital channels such as LinkedIn, or in other environments such as the media, events, etc., consists of building a relationship with people with similar affinities and knowledge that, in the long term, makes this executive can be recognized as a leader, a reference in his area of expertise.
A CEO can be an agent of change, he can motivate, engage, cross borders by taking strategic messages to internal and external audiences. This figure can personify the values of the company and the brand. And, over time, it becomes recognized for it.
With experience in relationship and digital positioning, Alliance works directly with company executives to work on their image in strategic channels, through the production of relevant content, articles, interactions with people of interest, expression of opinions. It is the construction of an adequate professional relationship in an increasingly important and strategic environment for companies.
