TikTok Ads has become an innovative way to advertise brands and businesses, reaching audiences in an unexpected way. Allied to an effective marketing strategy, it is possible to achieve great results for your company.
From time to time, some new social network comes along and becomes a rage. The number of downloads grows exponentially and everyone only talks about the Chinese app. It's been Instagram, Snapchat, and now it's TikTok's turn.
The social network, like the others, allows the configuration of the public, segmenting it by demographic data and behavior. In addition, it uses artificial intelligence to configure ads for the audience it considers most relevant to the campaign.
In Brazil, there are almost 10 million videos created on the platform per month, reaching close to 2 billion monthly views. On TikTok, 65% of Brazilians are women. Interactions happen through the use of hashtags and challenges, which can be organic or created by brands.
In addition, the TikTok phenomenon shows that the future of advertising involves the use of videos, whether interactive or not, in Content Marketing strategies.
