It is estimated that the sites that appear first in search engines receive more clicks than the others, so the lower the site is, the less visits it will receive. All visits that a portal or website receives spontaneously – without investment in ads – are considered organic traffic.
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Through performance tools, such as Google Analytics, it is possible to know the origin of the accesses. These connections can be a source of:
– direct traffic: when people access the website address through the browser bar;
– referral traffic: when the person clicks on a link, existing on another site, which directs to yours;
– social traffic: that happens from the social networks.
Paid media is very efficient for immediate results, but investment in organic traffic reaches a good place in the first search results.
Tips for generating organic traffic
Although there is no practical guide to what works, there are actions that help in the growth of spontaneous hits.
- meet the audience
One of the advantages of organic traffic is working for potential customers. However, in order to have assertive insights, it is necessary to know the behavior of the public, adjusting the planning to achieve more accurate results.
- bet on mobile
The use of cell phones and tablets to access the internet has controlled a considerable portion of access sources. Therefore, it is essential to have adequate and fast loading pages for the good experience of the public.
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- Be on social networks
Having a business profile on Facebook, Instagram and Twitter – using the appropriate communication strategies for each platform – drives organic growth and establishes a good relationship with the public. This is an important point for brands to remember when choosing a product.
- Plan based on Google rules
It is necessary to work on behavioral studies and always be up to date with Google's criteria. SEO strategies are allied to adequate organic growth. Therefore, it is worth producing content with a focus on optimization, improving navigation and speed aspects, planning keywords, analyzing the site's information architecture and producing good titles and meta-descriptions.
- Invest in different platforms and formats
E-mail marketing, social networks and referral links on other portals can improve access growth. Therefore, it is important to know the possibilities, choose the ones that best suit the objectives of the company or brand, carry out good planning and bet on multiplicity.
- bet on content
Good keyword research, email marketing and improved loading speed are all great optimization measures, but it's the content that builds audience loyalty. Therefore, bet on creativity, adequate language, clear and reliable information and Call To Action (CTA).
- Data analysis
Making use of analysis tools is essential to monitor results, maintain or adjust actions. Organic traffic has long-term results, but following the indicators from the beginning is decisive for conversion success.
