AMP technology – from English Accelerated Mobile Pages – is an initiative by Google in partnership with Linkedin, Pinterest and Twitter so that websites offer optimized versions for users who access content through cell phones and tablets.
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As a way of valuing the interest of developers in improving these issues, pages that present these characteristics earn more points in the Google ranking, in addition to gaining priority in searches. When a company attaches AMP technology to its page, it increases the chances of getting better results in search engines.
Technically speaking, an AMP page presents its structure divided into three items: AMP HTML, AMP JS and Google AMP Cache. This means basic HTML code, but with some differential extensions and tags aimed at AMP technology, faster page rendering and caching of AMP pages on Google servers, directly improving performance.
How to use AMP technology to make your website faster?
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In the beginning, AMP technology was created for the use of large news portals, but since its implementation in 2015, practically all types of pages have already benefited from this tool, including e-commerces.
In theory, deploying AMP technology on websites is relatively simple, but some basic knowledge of page editing is required. If the company uses WordPress as a platform, then the process is even simpler due to the use of plugins. Another way to deploy AMP technology is to hire a tech-savvy agency to optimize your site to the max.