Online media has taken on new meaning in recent weeks due to stay-at-home guidelines. However, in addition to this, research indicates that the use of social media also showed growth.
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According to a media analysis by Comscore, the interval between the 16th and 22nd of March had 26.6% more hits on social networks than between the 9th and 15th of the same month.
The balance also explains that sessions on platforms such as Facebook and instagram went from 34 billion to 43 billion, as the average time spent in these online media increased by 19% in the compared periods.
However, in addition to using these tools to connect with loved ones and search for information, it is observed that users are also using digital platforms to distract themselves.
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Online media users are looking for lighter and more relaxed content
Comscore's analysis points out that content of the genre familiar and young had an increase of 43.1% in the analyzed period.
This means that from 637 million views it went to at least 900 million. Other expressive ranges are games and entertainment which grew, respectively, by 20% and 22.8%.
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