In the pandemic context, a number of companies had to reinvent themselves, adhering more vigorously to their presence on digital platforms. However, the path to achieving results and boosting sales on the internet requires strategies that are a little more specific to digital marketing, requiring close attention to points such as your website engagement and lead conversion.
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In view of this, it is worth going back a little and understanding even more about your numbers and the profile of your target audience, making it easier for the next steps and ending as many doubts as possible. With that, some important pillars to develop your online business are:
- Traffic: good traffic makes all the difference to your company's sales performance, because the virtual store needs to be seen and found by the target audience. Therefore, investing in this aspect is fundamental, generating results and new possibilities for your business.
- Engagement: in addition to attracting people to your online store, you also need to engage them with your business and engage the user. At that moment, actions such as the choice of platform, as well as care with the layout are essential to retain the public. In general, a successful website should provide a pleasant experience for people, which allows for a higher number of conversions.
Conversion and retention to increase internet sales
In short, increasing sales on the internet requires a professional digital marketing strategy, which implies improving everything from the layout of your sales channel to techniques for monitoring and converting your target audience. Understand how this second step works:
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- Conversion: Now that you've seen what the ideal map is to get more engagement, it's time to think about lead conversion, that is, turning the user into a customer. Among the digital marketing strategies to facilitate sales are also the main payment gateways, making the public's experience more practical.
- Retention: in addition to converting the target audience into sales, you need to think about how to keep them following your company's launches, establishing a stronger relationship with your persona. Among the possible actions are sending an email, WhatsApp or even a call, in addition to the essential strategy of monitoring the number of purchases made by each user.
Therefore, it is always valid to include these concepts in your company!
