This Friday (5) Environment Week ends with a date celebrated in several countries, World Environment Day, which, in addition to promoting a series of interesting activities, also brings a message of reflection, which extends from the day the day at home to the routine at the company. In the case of brands, more specifically, doing one's own part means having a commitment to the truth and to minimizing negative impacts both on the body's health and on the environment.
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It is, therefore, a continuous work, which takes place in the other 364 days of the year. A brand that has a legitimate commitment to the environment has an intrinsic relationship with communication strategies that include awareness, engagement and mobilization processes through integrated influence, relationship and communication actions.
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This should all be done on a daily basis, including initiatives to cause marketing, in which the brand can adopt one or more causes to incorporate into the company's mission; sustainability report, which is one of the ways of providing clarification to society based on technical data; projects based on the Sustainable Development Goals (ODS) of the UN, harmonizing actions in partnership with the whole world to build a better future; as well as the relationship with the community, with the aim of giving back to the region a little of what it extracted, with socio-environmental actions.
Faced with the challenges faced by companies today, sustainability management must be a priority in business strategies in any segment. Companies that pay attention to sustainability and social issues will always be one step ahead.
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