OOH media – “Out of Home” – refers to the set of messages and actions that impact the consumer when he is away from home, on the move, whether for work, university or leisure time.
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In the past, billboards and billboards were the only forms of outdoor media for hire through agencies and companies. Today, we have other options such as front-lights, top sides, totems and monitors in commercial establishments and elevators. Public spaces – malls and parks – are also among the options.
OOH media became popular as consumers began to spend more time away from home. Currently, despite the growing adherence to the home office – largely as a result of the new coronavirus pandemic – this type of media is still on the rise for standing out amid the large amount of information available on traditional online channels.
Understand the impact of OOH media on the consumer
Because it is not targeted media and reaches many people, OOH is considered high impact.
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Many consumers choose to use ad blockers in their browsers in order to remove advertisements. In this way, OOH media are an option for brand reinforcement and conservation of a service or product in the consumer's mind.
OOH media are the third largest means of investment for advertising, second only to the internet and free-to-air TV. In 2019, OOH surpassed Pay TV, generating an expectation of continued growth in the coming years, becoming a great option for advertisers.
