Content creators using Google Reader Revenue Manager to monetize their content and engage their audience now have a new tool that will pique their interest. Google recently introduced a new report in Search Console designed to make it easier and better to connect with readers.
This report, called “Subscribed Content” or “Subscribed Content”, provides useful information and detailed insights into incoming traffic flows. The goal is to help users better understand their audience, address their needs, and fix data issues before they become more significant.
But what does the introduction of the “Subscribed Content” report mean for digital marketers and how can they leverage it to their advantage? Here's what you need to know.
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What is Google Reader Revenue Manager?
In a broad digital landscape where everyone has a voice, the most valuable asset a content creator has is their unique perspective. And as we know, modern readers and consumers are willing to pay to access content from creators who offer something new and unique.
Google Reader Revenue Manager is a tool designed to help creators maximize their connections with readers, drive engagement and take the guesswork out of generating revenue. Benefits include:
- Strengthening Brand Identity: Reader Revenue Manager helps you promote users by recommending relevant content about your various products. Even if a potential reader sees an ad and decides not to engage right away, simply being exposed to it (possibly multiple times) builds brand awareness and increases the possibility of engagement later.
- Improved user experience for subscribers: User experience is critical to reader loyalty today, and Reader Revenue Manager gives creators the tools they need to deliver a good experience. For example, digital readers can subscribe to many different newsletters, websites, and publications. Therefore, a system that minimizes login issues is essential. Reader Revenue Manager takes care of that, automatically connecting readers through their Google accounts and making it simple for them to access the content they love.
- Accessibility for creators of all types and sizes: Successful publications and websites are not just limited to large corporations and brands with extensive teams. Anyone with a good idea and a talent for creating content can use Reader Revenue Manager to establish a publication and reach their target audience, even if they have little or no prior technology or publishing experience. Additionally, for readers who have Google accounts, the “Subscribe with Google” option removes obstacles, allowing them to subscribe to the content they love, make payments and quickly access all the premium content they pay for.
Read too: Learn what are the main Google Analytics reports and why to follow them
“Subscribed Content” helps creators take the next step
As with all aspects of digital marketing, data and information are crucial elements to the ultimate success of any publishing venture. Google's "Subscribed Content" feed gives creators a new way to learn about their audience, address their needs, and encourage continued brand loyalty.
Among other things, this new rich text-based report provides information on:
- Traffic originating from Google Search;
- Possible errors that creators may want to correct regarding data, content or platform;
- Additional information related to readers and web traffic.
What does this mean for digital marketers?
For content creators who also use “Subscribe with Google” and Reader Revenue Manager to manage their editorial output and readership, “Subscribed Content” will offer a valuable tool for gathering information. Use it to fine-tune your digital marketing strategies and get to know your audience better.
Marketers should also continue to focus on creating original and engaging content, providing an overall positive user experience, as this is something that Google's Reader Revenue Manager algorithm values.
By using “Subscribed Content” to evaluate SERP (search engine results page) rankings and develop SEO strategies, creators will have even more useful information to improve the performance of their content on Google searches.
Therefore, the addition of the “Subscribed Content” report to the Reader Revenue Manager feature set gives digital marketers yet another powerful way to stay current and measure the ongoing effectiveness of their SEO strategies. Make sure you take advantage of this tool going forward.
