Google Maps introduces two new features called Immersive View and Live View, developed using advanced artificial intelligence, Street View data and aerial imagery.
What is Google Maps Immersive View?
Immersive View is a new Google Maps feature that aims to enhance the navigation experience within the app. Even though Street View already allows us to virtually explore different places in the world, now we can get real-time location information. This includes data on the weather, space, and level of movement on site.
This more fluid and realistic approach gives you an instant experience of getting relevant information. For example, when passing an unfamiliar cafe, you can simply point your cell phone at the facade and get information about opening hours and Instagram profile, no questions asked.
Initially, it may seem that this functionality is mainly useful for people who are introverted or who are in a hurry, but its practicality becomes evident.
In addition, it will no longer be difficult to find a building entrance or doubt whether an establishment is still open based on an image from two years ago, as aerial images on Google Maps will allow you to view a location from different angles, providing current information.
And what is Indoor Live View?
Indoor Live View is another Google Maps feature that allows people to take a virtual tour inside establishments. This new function uses the advanced AI technique called NeRF (fields of neural radiance), which recreates the context of an environment, including material textures, lighting and background elements, so you can get an idea of the place before you even enter. visit him in person.
An interesting resource worth mentioning is the presence of arrows that indicate the location of restrooms, exits and other areas in the establishments.
Initially, this technology will be available at airports, train stations and malls in major cities, including São Paulo.
Local business opportunities
It is clear how companies can benefit from these new technologies, but a few points are worth noting.
With Live View, you can make the most of local visitor opportunities. Anyone with a smartphone can find your website and information about your business when they're nearby.
With Indoor Live View, it is possible to show your establishment in an interactive and practical way. This application can provide a significant competitive advantage for those who know how to take advantage of it.
Businesses that can benefit from immersive vision
There is a fusion between the digital and physical world, and many types of businesses can benefit from the immersive view of Google Maps. Some examples are:
- Bars and restaurants
- cafes and bakeries
- pet shops
- Beauty salons and cosmetics stores
- Gyms
- Building materials stores
- Clothes store
- Schools
- real estate
How to offer interactivity?
For your business to appear in the Live View of Google Maps, you just need to have an updated Google My Business account. Follow these simple steps to create your Google My Business page:
- Go to Google My Business.
- Click "Manage Now".
- Fill out the registration form with all the necessary information to confirm the location and contact details.
- Keep your page up to date.
- Ask customers to review your service, support, and products on Google.
The interactivity doesn't have to stop there, as interactive content also plays an important role in sales. Studies show that interactive content generates 52.6% more engagement compared to static content, demonstrating people's interest in this format.
Apple, for example, used interactive content to launch its iPhone 14 models in 2022.
Google's Metaverse?
Given the growing search for interactivity by users, brands must be aware of this trend. The application of interactivity in content marketing can enhance experiences and results.
You can apply interactivity in a simple way to drive sales. For example, you can create interactive content to increase the conversion of an e-book. Through testing and measurement, it is possible to find the most effective approach.
Interactivity has been increasingly successful, and investing in features such as Live View, interactive content creation and other strategies could result in an increase in sales this year.
