Leading online advertising company, Google, recently rolled out updates to its ad platform aimed at streamlining the work of advertisers and comprehensively improving performance and data analysis.
Version 2.3 of Google Ads Editor
Google Ads Editor, launched in 2006 by the search giant, is a free program that allows practical and offline editing of ads.
Google recently released version 2.3 of Ads Editor, with 12 new features and updates designed to help advertisers save time, improve campaign performance and make more informed decisions.
Next, we will present the news of version 2.3:
- Visualization of image resources in card or table format.
- Greater compatibility of asset types, allowing the use and updating of images, location information and business information.
- Support for importing and exporting image asset files, as well as using URLs.
- Automation of text features for better performing campaigns.
- Recommendations for adding Google Video Partners to your ad campaigns. By activating this function, you will be able to target your ads in the same way as Google's video partners.
- Bid Explorer availability for CPA and ROAS focused bidding strategies, showing recommended bids with potential improvements for each option.
- New types of notifications for account status information and important events.
- Clickable buttons to understand the reasons that hinder the delivery of campaigns and correct problems.
- Other status updates are available, such as "Limited by Bid Target" and "Being Limited by Budget Soon".
- Location targets available for areas around all locations in the linked feed and around location groups, allowing ads to be shown to users within a certain distance of the business.
- Correct pluralization in messages, compatible with other languages.
- Support for Discovery Ads and Campaigns with Product Feeds, making it possible to create Discovery Ads and insert product groups into campaigns.
Discontinued features:
- Recommendations for creating Dynamic Search Ads are no longer displayed.
- Setting bid adjustment for top content is no longer supported in publisher version 2.3.
New features for Discovery campaigns
According to Google, more than half of people use platforms like YouTube, Gmail and Discovery ads daily to research and try new products.
With the aim of helping advertisers to be found in this moment of search of users, Google recently introduced improvements in Discovery campaigns to make their ads more attractive.
Let's see more details below.
More attractive layouts
In addition to carousel, square and portrait formats, Discovery ads now feature new product feeds. This means that advertisers can now use their product images and short text with the Merchant Center catalogue.
According to Google, advertisers can generate 45% more conversions at the same cost per acquisition (CPA) when using product feeds in their Discovery ads.
Although practical results may vary, it is recommended to test this strategy!
Improved reporting and data
Expected later this month, Google will release product-level reporting, allowing advertisers to track the performance of their catalog products to improve the results of their Discovery campaigns and video actions with more accurate data.
Additionally, data-driven attribution is available for Discovery campaigns. This type of attribution assigns credit for a conversion based on how users interact with your ads, tracking that data to understand which campaigns convert the most.
According to the company, changing attribution increases, on average, 6% of conversions for advertisers on the platform.
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