A study released by Kantar indicates that, for people, 61% brands should offer more respect to women, as well as listen and act on their, respective, opinions. Another number obtained from the interview of 2,000 people, including men and women, points out that 62% of the participants would like to see themselves represented in everyday situations, thus indicating that communication with the public still needs improvement, while 48% of the men interviewed, less than half, believe in this need.
Regarding the segments that most promote gender equality, 60% of the respondents said that the areas of beauty and fashion are the ones that most fulfill this role. On the other hand, the sectors linked to beer and automobiles need to make progress in this regard, since less than 45% of respondents consider that they are portraying men and women equally. Additionally, 46% of respondents miss the diversity of women in communication.
More respect for women: gender equality is among the UN Sustainable Development Goals
Between the Sustainable Development Goals of the United Nations (UN) is gender equality, which means not only more respect for women, as well as an end to all forms of discrimination and violence against girls and women in the world, but also the need for their empowerment, to ensure that all people have peace and prosperity.
Finally, it is also worth mentioning that the other items of the objectives are: poverty eradication; zero hunger and sustainable agriculture; health and wellness; quality education; clean water and sanitation; clean and affordable energy; decent work and economic growth; industry, innovation and infrastructure; reduction of inequalities; sustainable cities and communities; responsible consumption and production; action against global climate change; life in water; terrestrial life; peace, justice and impeccable institutions; partnerships and means of implementation.
