You surely already know that around 80% of purchasing decisions are made by the consumer at the Point of Sale (POS), right? Analyzing this number, one comes to a simple conclusion: if your brand wants to sell more, it needs to ensure that your product is correctly displayed and attracts the shopper's attention at the POS.
The merchandising material plays a very important role at this time, in a way that it highlights the product from most of the competition and impacts the customer in a positive way.
There are many types of merchandising materials available in the market. Some are very easy and common, others are very specific to a product type or situation.
For visual stimulus: poster, banner, gondola header, stopper, wobbler, gondola track, mobile, retractable frame, path, floor sticker, menuboard etc.
To accommodate the products: gondola tip, toten, islands, hanging ball, bucket, gondola organizer tray, expositor display, clip strip, cross, glorifier etc.
To conduct tastings: display counter, display tray, promotional cooler etc.
Specials: exhibitors, special ambiance, furniture, etc.
Tech: Video screens, interactive toten, aroma display, mapped holography, illuminated frame, infinite background display, illuminated fascia, illuminated gondola lane, etc.
From idea to activation, be sure to implement sustainability, technology and intelligence trends in your actions. If your brand needs to rethink its trade marketing and merchandising strategy to increase sell-out at the Point of Sale, count on Alliance Comunicação.
